Peppa Pig fans will be squealing with delight at the news that MORI, the multi award-winning sustainable baby and toddler brand, has joined forces with Hasbro, a toy and game company, to launch an exclusive Peppa Pig by MORI collection.

The new range for 0–6-year-olds features a charming signature print of Peppa Pig and her little brother George, set amongst suns, moons and stars, across a collection of day, sleep, and bath time wear, with prices starting at £19.

“We’re extremely honoured to partner with Hasbro on the Peppa Pig by MORI collection,” MORI founder Akin Onal said. “Our creative team have had such fun bringing Peppa Pig and George to life in a collection designed to capture the imaginations of little ones, while paying homage to the hit TV series which has been delighting pre-schoolers for almost two decades. The new collection represents a great synergy between our two brands and we’re excited to unveil the new designs which we’re sure will be loved by parents and children alike.”

“Peppa Pig encourages little ones to confidently jump in all of life’s muddy puddles and explore the world around them. With this beautiful and sustainably designed collection from MORI, her fans can take on any adventure – from the everyday to the epic – knowing that their best friend is by their side,” said Marianne James, Vice President, EMEA and Asia, Licensed Consumer Products at Hasbro. “As we lead into Peppa’s 20th anniversary next year, we’re excited to unveil even more entertainment, toy and collabs that celebrate the joy and adventurous spirit of everyone’s favourite pig.”

The daywear range is made from MORI’s signature organic cotton and bamboo fabric, and includes a matching ribbed collection in the Peppa and George print. The line includes a high neck top (£21), flares (£19) and a dress (£30), featuring lettuce hems, neckline, and cuffs, in ages 3-6m up to 5-6y. A Peppa Pig reversible jacket (£46.50) is available for babies aged 0-24m, which features the signature print on one side, with a contrasting blush stripe ribbed fabric on the reverse, complete with cute 3D piggy ears on the hood.

The daywear collection also includes a George oversized sweatshirt (£28), made from organic cotton, for ages 3-6m up to 5-6y. George is pictured with his cherished friend ‘Mr. Dinosaur’ against a cream background. The sweatshirt is accompanied by George ribbed dungarees (£32.50) in hydrangea blue in ages 3-6m to 3-4y. A long- sleeve bodysuit (£20.50) for babies aged 0-24m is featured across the day and night wear collection, again featuring the signature print.

Bath time has never been so fun with the new Peppa Pig hooded towel (£35.50) which features sweet Peppa Pig ears, a padded pig snout, and embroidered facial features. The towel is made from a supersoft, absorbent cotton fabric and features an innovative temperature regulating hood. Completing the collection, MORI’s snuggly Peppa Pig sleepwear range will make every child excited for bedtime. Featuring the signature Peppa and George print, there’s pyjamas (£34.50), MORI’s award-winning Clever Zip Sleepsuit (£34.50) and a 1.5 TOG Front Opening Sleeping Bag (from £46.50) for the cosiest of bedtimes.

The Peppa Pig by MORI collection is available from www.babymori.com and selected retailers.

For further information, images and samples, please contact Melissa at Fuse Communications: melissa@fusecommunications.co.uk

About Hasbro
Hasbro is a toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF,

TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community- Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.

About Peppa Pig
Peppa Pig is a British preschool animated television series that has been airing for almost 20 years, across nine seasons in over 180 territories as of 2023. The series follows Peppa Pig, a cheeky little piggy who lives with her family – younger brother George, Mummy Pig and Daddy Pig – as well as her diverse community of friends. Globally successful, the brand connects with consumers across every touchpoint, from TV to theme parks to retail. As a lifelong friend, Peppa Pig encourages kids to jump in together and explore the world around them, while giving kids the confidence to treat every first step as a new adventure, from the everyday to the epic.