Talking Tom & Friends is welcoming some very recognizable blue residents! Outfit7, creator of the global entertainment franchise Talking Tom & Friends, and Peyo Company, owner of the legendary Smurfs brand, have joined forces to bring the Smurfs to Talking Tom & Friends: World. Available now, the collaboration introduces a dedicated Smurfs experience within Outfit7’s mobile sandbox game for kids.

The collaboration brings the world of the Smurfs into Talking Tom & Friends: World through a dedicated in-game experience inspired by the franchise’s iconic characters, locations, and values. Kids can explore a Smurfs-themed scene, meet familiar faces including Papa Smurf and Smurfette, unlock themed outfits and accessories, and discover activities inspired by the Smurfs’ world. As Outfit7’s first game created specifically for kids, Talking Tom & Friends: World provides a natural home for the Smurfs, combining imaginative play, self-expression, and exploration.

Bringing Shared Values to Life
The Smurfs have entertained audiences across generations through stories built around friendship, teamwork, and adventure. While the franchise continues to resonate with families around the world, it remains popular among kids, making Talking Tom & Friends: World a natural home for the collaboration. As Outfit7’s first game created specifically for kids, the game provides a new way for children to engage with familiar Smurfs characters through creativity, exploration, and play.

“Many of us grew up with the Smurfs, which is part of what makes this collaboration so special,” said Tadeja Irmančnik, Brand Partnerships Lead at Outfit7 (Ekipa2 subsidiary). “The Smurfs are one of those rare brands that have successfully connected with multiple generations without losing what made them special in the first place. That’s a big reason why we were excited about this partnership! Through Talking Tom  Friends: World, we’re able to bring those characters into a new type of experience and give kids another way to discover and interact with the world of the Smurfs.”

Fabienne Gilles, CCO Licensing at Peyo Company, said: “We are excited to bring our beloved little Smurfs into Talking Tom & Friends: World through this new partnership with the talented team at Outfit7. I’m sure kids and parents alike will love discovering this fun new collaboration and playing together with the Smurfs, Talking Tom, and his friends.”

A Strategic Collaboration
The Smurfs collaboration joins a growing portfolio of partnerships across the Talking Tom & Friends franchise. As Talking Tom & Friends continues to grow through products tailored to different audiences, the Smurfs bring the ability to resonate across generations. Together, they demonstrate how enduring characters can continue finding new ways to connect with audiences, whether through games created specifically for kids or products with broader appeal.

Starting today, the magic of the Smurfs becomes part of Talking Tom & Friends: World. Download the game HERE.

ABOUT OUTFIT7: Outfit7 Limited is a dynamic force in mobile gaming, reaching a global audience of billions with its award-winning games. Powered by creativity and industry-leading expertise, the company’s talented international team of over 400 people pushes the boundaries of the possible every day. Outfit7’s 20+ games have now been downloaded worldwide over 27 billion times and up to 470 million fans play with them every month. Its portfolio also includes numerous chart-topping animated series, theme parks, and a licensing program. You can find more information at www.outfit7.com.

ABOUT PEYO COMPANY: Peyo Company is the brand name of IMPS srl, Lafig Belgium and Peyo Productions. The Peyo Company was created by Peyo’s daughter, Véronique Culliford, to ensure the perpetuation of Peyo’s creations. Peyo Company operates from Belgium through four units: Peyo Licensing is the global licensor of Peyo’s brands for Consumer Products, Book Publishing and Location-Based Entertainment. Peyo Distribution manages the global distribution of audiovisual content and music catalogues. Peyo Productions oversees the production of new audiovisual content. Peyo Creations is a creative entity making new artworks, stories and comics.These four units are joining forces under the Peyo Company umbrella to keep Peyo’s legacy alive. Pierre Culliford (aka Peyo) created everlasting worlds, iconic characters, and timeless stories filled with adventure, humor, magic, and good universal values, reaching the heart of multiple generations of fans, and achieving glorious international success and recognition.