Newly Formed HATCH Collective Assumes Operational Responsibility for Motherhood Maternity, A Pea in the Pod and
Destination Maternity, Unifying Brands Under One Platform to Become the Authority for All Things Motherhood

New York, NY — Hatch, the foremost destination for fashion, skincare, content and community for maternity and beyond, today announced the completion of growth equity funding financing led by Marquee Brands, a leading global brand owner, marketer and media company.

Additionally, HATCH’s Founder and CEO Ariane Goldman will lead a newly created parent company HATCH Collective, which will assume operational responsibility
within North America for Motherhood Maternity, A Pea in the Pod and Destination Maternity, creating the destination for every mother’s needs across channel, category, price point, and during every stage of pregnancy and beyond.

Hatch Collective is the parent company of today’s leading maternity brands offering fashion, skincare, content, and community needs for all women before, during and after pregnancy.

The collective consolidates access to the most sought-after maternity brands. With products, content and community, the HATCH Collective family of brands support the multifaceted needs of anyone embarking on motherhood. The unified brand portfolio strengthens HATCH Collective’s commitment to fostering the trusted
community platform it’s built to empower women during motherhood.

“It’s an honor to have Marquee’s confidence in our ability and expertise to unite these brands under a singular vision to meet the myriad of needs for women at every stage of motherhood,” said Ariane Goldman, CEO of HATCH Collective. “The deal allows us to gain invaluable operational collaboration, margin gains, better financial relationships, and more customer insights, which will clarify our product and go-to-market strategy to better serve women. I’m thrilled to leverage my perspective as a mother to reconnect our products, across styles, brands, and
price points, with our consumers.”

“The creation of this platform, anchored and operated by HATCH, will triple revenue profitably this year,” said Lindsay Bressler, COO of HATCH Collective. We’ve already identified a multitude of synergies to be realized this year, including distribution and logistics, costing, and customer data. Our focus is on thoughtful, profitable growth across our e-commerce, retail and wholesale channels amidst this uncertain macroeconomic environment.”

Over the past decade, HATCH has become a category pacesetter, rapidly growing from a direct-to-consumer startup with a celebrity fan base to an internationally recognized brand and popular content site Babe, which blends educators, experts and women through the common denominator of motherhood.

“It’s been impossible to ignore HATCH’s pioneering influence in the maternity category, they’ve become a powerful voice and captivating destination for mothers,” said Heath Golden, President of Marquee Brands. “As a brand owner, we seek best-in-class operating partners for our brands. Ariane Goldman has built an extraordinary brand and team and we are overjoyed to have her at the helm of Marquee’s heritage maternity brands to take them to new heights; we share the same spirit of dedication to motherhood.”