Planeta Junior Italia Signs Licensing Contract with De Agostini for Camilla Store
Milan, September 26 2013 — Planeta Junior signed an important deal with De Agostini for representing the very famous TV Series Camilla Store, handling all categories of licensing in Italy.
The program is on air every Monday at 15.50 pm on Super! (DTT Channel 47 and 625 on Sky) and offers to all girls the chance to better express their personality and create the most original look to feel confident!
Also this season, Fiore, the anchorwoman, a real personal stylist, friend, creative and sister of the girls who participate in each episode meets a young girl, who want to renew their look to attend some important occasion, giving real fashion tips and crafting for her special accessories and nonconformists. And the Store, the creative workshop, where Fiore meets the stars and put them to work together to create, from the comp, the more suitable dress for a very special event: the rock concert ,the birthday of best friend passing by the end of year party of the school. But if the host is called Fiore who is Camilla? Camilla is the cute cat charms of Fiore, his trusty companion of games that sly looks while creating new looks and design clothes in the lab!
From the success of Camilla Store, there are now two new spin-off from the short format that entertained the audience of Super! “Disegna con Fiore”, a program born in 2012, with the intention of providing some real drawing lessons to girls and “La Posta di Fiore”, the format in which Fiore respond to all emails that arrive to the program and on the blog about all the problems of the children. “Disegna con Fiore” and “La Posta di Fiore” are both on air in the schedule of Super!.
Camilla Store”, now in its third season, is not just a TV show but it is also a Blog in which Fiore can give all the girls at home news, previews, tips and ideas to create a truly personal style and custom-made!
A virtual place to exchange content and creativity on a daily basis and in this place Fiore receives messages, questions and requests for help from all the little girls who want to revolutionize something of themselves and who need support to transform your look in original personality: Camilla Store is a multiplatform program to follow on TV and on the web, just like today’s girls who often watch TV, at the same time commenting on blogs and social networks and are always connected.
The target of this beautiful TV series is 8-14 girls.
Super! is the entertainment channel dedicated to children and teenagers that helps them find what ‘that there is’ Super in the life of every day. Super! broadcast on the Sky platform channel 625 and on the Digital Terrestrial channel 47 from March 18 2012.
In line with the philosophy of De Agostini Editore also Super! focuses on the kids by giving them the opportunity to express themselves but also the tools to discover the daily life and to understand how to move around in real life and in relationships with the groups, giving him the tools to grow, understand and cope with their lives. Super! is an entertainment channel made of products that allow children to discover how they can use their own quality and how to be Super in every situation in real life, and he does it in a fun way and in a language in line with the target reference, which is 8-12 years.
Planeta Junior is the leading distributor in the entertainment market for children and young people. The Company, controlled 100% by the Groups Planeta and De Agostini, and leader in the fields of TV, Home Video, Licensing, Publishing and Merchandising, has offices also in Spain, Portugal, Italy, Greece, Cyprus, France and CEE with office in Prague.
The Group is headed by Ignacio Segura de Lassaletta, General Manager and Diego Ibanez Belaustegu, International Commercial Director. Opened in 2004, the Italian office in Milan is led by Mauro Gilardi, Country Manager Italy.