Planeta Junior Italia Signs with Cromo NB for Maya the Bee
Milano, February 14 2011. Planeta Junior Italia has signed with Cromo NB for products with the brand Maya the Bee.
The company will develop the brand on greeting cards. The most famous Bee in the world is a classic among all the characters of the animation. Starred in three series of cartoons for 35 episodes each, the adorable Maya provides quality entertainment with educational content (“edutainment”) for the whole family.
Maya the bee has been on television for 30 years, the first issue dates back to 1979 on Rai 1 and is a successful international character which airs in over 120 countries worldwide.
Cromo NB was founded in 1927 and is one of the historic company in the field of greetings cards. The production takes place largely at its Slovak subsidiary which employs 120 people specialized in the production and packaging of greeting cards and religious articles. Cromo NB is present as a leader in all regions using an extensive network of agents.
The trend of NB Chrome is booming. Starting some years ago, Cromo NB decided to support the use of its lines including licensing of the best brand.