Playtech given rights to develop a multi-product content offering for international audiences

London,  UK – Playtech, the world’s leading gambling technology company, today announces a new five-year partnership with The Jockey Club, the largest commercial group in British Horseracing. The exclusive agreement will see Playtech develop a range of cross-product content based on the famous races and racecourses operated by The Jockey Club. The deal was brokered by Creation i-Gaming and Metrostar.

Under the new agreement, Playtech will have rights to develop a range of content across its best-performing product verticals including Casino, Live Casino, Poker, Virtual Sports and Bingo. The first content from this partnership will be launched in time for this year’s Cheltenham Festival, including a RNG casino game that will be the latest addition to Playtech’s Sporting Legends suite.

The Jockey Club, founded in 1750, is the largest commercial group in Britain’s second-biggest spectator sport, operating 15 racecourses nationwide, The National Stud, Jockey Club Estates, Jockey Club Catering, Jockey Club Live, Jockey Club Services and its charity, Racing Welfare.

Alongside its industry leading products and services, Playtech has worked with its licensees to become synonymous with efforts to raise industry standards in responsible business and safer gambling. By partnering and working with the leading operators and suppliers in the industry Playtech led efforts to develop the industry’s first code of conduct on safer game design. Moreover, through Playtech Protect, Playtech has pioneered the use of research, data and artificial intelligence to develop products to identify at-risk customers and deliver tailored safer gambling interventions to customers

James Frendo, Casino Director at Playtech, said: “At Playtech, we are committed to developing the most engaging branded content. By partnering with an iconic sporting institution such as The Jockey Club, we are able to create a full range of exceptional and exciting cross-product content. Partnering with globally recognised brands is a key pillar of our branded content strategy as we look to deliver a unique and engaging responsible gambling experience to our customers.”

Charlie Boss, Chief Commercial Officer at The Jockey Club, added: “We are delighted to partner with Playtech, whose industry leading software and expertise will help translate the success of our historic brands into the iGaming market for the first time. Playtech also share our values on putting safer gambling at the heart of their products.”

About The Jockey Club
One of the largest sports businesses operating in the UK today, The Jockey Club is at the heart of so many aspects of Britain’s second-biggest spectator sport. We run 15 of the UK’s leading racecourses – large and local – where we’re charged with looking after some of the nation’s biggest events, including the Randox Grand National at Aintree, the Cheltenham Festival, The Cazoo Derby Festival at Epsom Downs and the QIPCO Guineas Festival in Newmarket. We welcome thousands of racehorses a year to our training centres in Newmarket, Lambourn and Epsom. We run The National Stud in Newmarket and our charity, Racing Welfare, makes help available to all of racing’s people. We are governed by Royal Charter to act for the long-term benefit of British Racing and our Patron is Her Majesty The Queen. For more information, please visit www.thejockeyclub.co.uk.

About Playtech
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries with over 7,000 employees across 24 countries. Playtech is the gambling industry’s leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy. Playtech also owns Finalto, a technology leader in the CFD and financial trading industry that operates both on a B2B and B2C basis. Finalto has been classified as a discontinued operation since 31 December 2020.