Poetic Brands, the specialist apparel licensee for adults, kids and babywear, has announced that it has received a new pan-European license from global brand development, marketing and entertainment platform Authentic Brands Group to design, manufacture and distribute apparel celebrating 20th century icons Muhammad Ali, Elvis Presley and Marilyn Monroe.

All three planned ranges will include sweatshirts, long and short-sleeve t-shirts, hoodies, sweatpants, leggings, jackets, jumpers and dresses, targeting a wide range of ages, from tween to young adult. The collection will be available at retailers across Europe starting in A/W 2024.

This is a major agreement for Poetic, bringing together three world-renowned iconic brands from Authentic, a global brand development, marketing and entertainment platform, while building on Poetic’s ethically sourced lifestyle collections for the European consumer.

Elliott Matthews, Managing Director of Poetic Brands, says: “The opportunity to bring three of the 20th century’s greatest and most enduring cultural icons to this extensive range of leisure apparel in partnership with a leader in global brand development doesn’t come often. We’re absolutely thrilled to be working on these ranges with an acknowledged leader in its field.”