London, UK — Licensed clothing specialist, Poetic Brands, has announced a new deal for Europe with Fender®, the world’s leading musical instrument manufacturers, marketers and distributors, to create a range of new apparel for adults.

The partnership comes on the back of a strong trend for music and music-based properties throughout consumer product ranges over the last year and is set to launch for A/W 2020 across nightwear, tees, sweatshirts and tracksuits. The new property expands Poetic Brands’ music portfolio, which already includes AC/DC, Def Leppard, Pink Floyd, Woodstock, and MTV.

Fender guitars, basses and amps are played and loved from complete beginners to stadium-level artists. A cultural icon, established in 1946, Fender has a long history of revolutionising music and culture across all genres from rock ‘n’ roll to country and western, jazz and rhythm and blues.

Elliott Matthews, Executive Director of Poetic Brands, comments: “Having Fender on board adds a new dimension to our music portfolio, with a global guitar brand to join our range of bands and artists.

“Fender is a leading brand in the music sector and we are looking forward to leaning on its heritage and ethos to create an innovative on-trend collection. Music brands have been increasing in popularity recently, so we’re sure consumers will love this range.”