Cincinnati, OH (July 11, 2019) – Award-winning innovator in the food snacking industry, POP! Gourmet Foods, and Tree Top Inc., the premium producer of quality juices, apple sauce, and fruit concentrated ingredients, collaborate for an exclusive, national partnership headed to grocery, convenience, and club stores across America.

This fall, POP! Gourmet will be launching Tree Top® Apple Cinnamon Popcorn and Tree Top® Organic Apple Cinnamon Popcorn flavored snacks. Americans are looking for alternative snacks and this thrilling partnership is the definitive answer; not only for popcorn aficionados searching for different tastes, but also those who are seeking healthier snack options.

“I am excited to enter into this new long-term partnership with Tree Top, Inc. They are innovative and well connected to consumers, especially in the western half of the country,” praises Steve Gallo, Chief Executive Officer at POP! Gourmet, LLC.  Steve continued, “They (Tree Top) also offer organic products and have significant relationships with some of the same retailers that we do. The synergies abound between our two companies and we look forward to launching our first product together later this year, Tree Top® Apple Cinnamon Popcorn.”

“Tree Top is thrilled to have POP! Gourmet as a licensee to expand our healthy snack portfolio,” says Bryce Godfrey, Director of Marketing at Tree Top, Inc. “We are confident that Tree Top will be a successful addition to POP! Gourmet’s delicious line of popcorn snacks.”

The Valen Group who brokered and developed the strategic brand licensing partnership between POP! Gourmet and Tree Top is eagerly anticipating success between the two entities. The namesake of The Valen Group, Gus Valen, added “Our strategy was to couple the quality of premium apples, health, and freshness attributes of Tree Top with the innovative snack food product leaders in POP! Gourmet. It is the perfect synergistic play in garnering success at the retail level.”

Tree Top® Apple Cinnamon Popcorn will be offered in multiple package snack sizes in Club, Share and Snack. Tree Top® Organic Apple Cinnamon Popcorn will be offered in multiple package snack sizes in Club and Share.