PopSockets and “How to Cake It” Bake Up New Collection for Meals on Wheels Charity
New York, NY – Leading baking media and consumer edutainment brand How to Cake It is proud to announce a new collection of sweet-inspired PopSockets PopGrips and kitchen mounts, that make participating in online baking classes easier and handsfree. The collection will be sold exclusively on HowtoCakeIt.com with a portion of each sale going to Meals on Wheels.
The new collection will debut during a unique PopSockets x How To Cake It livestream kitchen tour taking place August 28 on the liveshopping event platform, Livescale. The PopSockets x How to Cake It collaboration was created by The Brand Liaison as licensing agent for How to Cake it.
Designed by How To Cake It’s creative team, including the brand’s YouTube star Yolanda Gampp, the collection will feature 5 sugary-sweet PopGrip designs including: Cotton Candy Gloss, Rainbow Buttercream, Baker’s Bundle, Narwatermelon, and How To Tie-Dye It. The exclusive PopGrips will be sold separately, as well as part of a “live stream ready” bundle, which also includes a PopSockets kitchen mount for hands-free use while baking and following along to How To Cake It’s virtual baking classes. The kitchen mounts attach to almost any kitchen surface – from a kitchen island to oven hood – securely hugging any phone, and allowing the chef to stay hands-free.
“Because of COVID, more families are spending more time at home together, baking in the kitchen and learning online …” said Connie Contardi the Co-CEO of How to Cake It “The How To Cake It community in particular has been enjoying our Bake You Happy livestream baking tutorials and this exclusive collection of How To Cake It PopSockets grips, mounts and livestream-ready bundles seek to optimize that experience – making livestreaming from any kitchen easier than ever. And all while giving to Meals on Wheels, a cause we care about and believe in.”
“Our PopGrips and mounts created in partnership with How To Cake It are a game-changer in the kitchen. Our design enables an innovative, hands-free and easier baking experience,” said David Barnett, CEO of PopSockets.
The Meals on Wheels component is a special way of giving back to our community, particularly the senior community, while baking the world a happier place – together!
Founded in 2015, How to Cake It is now recognized as a global, trusted food influencer with an engaged, online community of over 11 million millennial moms and their families and a thriving ecommerce business. Yolanda Gampp and the How To Cake It brand have been featured on NBC Today, Good Morning America, Food Network, Wall Street Journal and Forbes and recent partners have included Disney, Mattel, Kelloggs, Kraft, McDonalds, Dunkin Donuts, Baskin Robbins, PopSockets and even Google and Walmart.
The PopSockets x How to Cake It collaboration was created by The Brand Liaison as licensing agent for How to Cake it. The Brand Liaison will continue to bring strong collaboration partners as well as open licensing for Categories including: Housewares including kitchen tools and accessories, cake mixes, confections, Ingredients and consumables, frozen sheet cakes for Decorating, Cake Decorations, Activity Tools and Kits, Serving Trays and Dessert Plates, Party Décor Supplies, toys, games and kids products, apparel and other arts and crafts. The Brand Liaison will also seek out unique opportunities for Location Based Entertainment Experiences, Subscription Boxes, and more, including a new virtual birthday party initiative to spread some sweet joy in these sour times.
Media Contacts:
Connie Contardi
(416) 399-7695
Laurie Smith
The Brand Liaison: (855) 843-5424
About How to Cake It:
How To Cake It Inc. is a media company bridging digital content and eCommerce, and the online authority of “all things sweet”, serving a global community of 11+ Million baking and sweets enthusiasts. With a strong presence on YouTube, Instagram and Facebook, How to Cake It is where baking meets entertainment. For consumers, our goal is to create content, products and experiences that surprise and delight, improve baking, caking and other creative skills and add levity and joy to their lives. For brand partners and licensors, we create original content, co-branded products and services and robust ROI-rich online marketing campaigns that leverage our reach and add value to our global creative community of millions.
About The Brand Liaison:
The Brand Liaison is a premier licensing agency focused on creating new revenue streams for our clients through licensing, strategic partnerships and other brand extension programs. For licensors, our goal is to commercialize opportunities that will extend our clients’ brands into cohesive product categories to maximize their licensing potential. For manufacturers, we assist in acquiring brands and developing strong licensing programs in order to create long term retail success. In each case, we work closely with our clients to ensure that our brand extension activities compliment the strategic goals and objectives of each client and brand that we represent. http://thebrandliaison.com
About PopSockets
Once upon a time, there was a philosophy professor named David Barnett. Like most philosophers, David lived a life driven by curiosity and innovation. It was these traits that ultimately led him into creating the first PopGrip out of a pair of buttons glued to the back of his phone. Fast forward to the present, and PopSockets is a global sensation, selling over 165 million PopGrips in more than 68 countries worldwide. They also make more than just PopGrips, such as PopTops, PopWallets, and even a super-fast phone charger. All of these are things that make your life a little easier and a lot more fun. PopSockets is also committed to making a positive impact in the world. Their charitable program, Poptivism, is all about that. Since the program’s launch in 2018, PopSockets has donated over $3 million in money and product to various nonprofits. To learn more about the brand, check out popsockets.com.
