• The Smurfs clothing collection is now available worldwide from Pull&Bear’s online store.
• The new CGI The Smurfs series was released on Nickelodeon on 10 September and will soon be launched on more channels.
• DeAPlaneta Entertainment is the licensing agent for IMPS -The Smurfs in Spain, Portugal, and Central and Eastern Europe (CEE).

Young fashion chain belonging to the Inditex group, Pull&Bear, has signed a Direct-to-Retail agreement with DeAPlaneta Entertainment for the global launch of The Smurfs collection, featuring the iconic little blue characters loved by several generations

This men´s collection includes colourful T-shirts, sweatshirts, bomber jackets and jeans along with shorts, shirts, and caps. And it is now available from their online store worldwide. DeAPlaneta Entertainment coordinates the brand’s licensing program in Spain, Portugal, and Central and Eastern Europe.

The historic brand is based on the characters and universe created by Belgian cartoonist Peyo in 1958. It’s now more alive than ever thanks to its latest releases, including CGI animated and live action films, and the new CGI TV series for 5–12 -year-olds, which launched on Nickelodeon on 10 September and has already screened on TF1 in France. This new series combines comedy, adventure and action and will soon screen on national TV stations including RAI YOYO in Italy, KIKA in Germany, and Milkshake! on Channel 5 in the UK.

The Smurfs are about to launch a new line of toys with master toy license holder:  Jazwares, in addition to new videogames, fashion collections, health and beauty lines, audiobooks and other entertainment products and experiences.

About The Smurfs, the new TV series (52×11’ / 3D CGI)
The Smurfs are adorable blue creatures with unique personalities and great values. They solve everyday problems with wisdom and teamwork. Their values of tolerance, friendship, fun and respect for nature are completely in line with current lifestyles. The characters also starred in the 17 Sustainable Development Goals UN campaign in defence of these values.

The Smurfs is a Peyo Productions and Dupuis Audiovisuel production, in co-production with KiKA, VRT and RTBF, with the participation of TF1, and with the participation of Wallimage (La Wallonie), Screen Flanders, BNPPFFF and with the support of the Belgian Government Tax Shelter and the participation of the CNC.

About Peyo & IMPS (International Merchandising Promotions & Services)
IMPS is the official licensors of the little blue-skinned characters ‘The Smurfs.’ Over the years, IMPS has worked in close collaboration with its agents worldwide to develop successful licensed merchandising, retail and co-branded promotions, publishing activities, broadcasting deals, theme parks, live shows and family entertainment centers that have secured the everlasting success of the Smurfs.  IMPS is run by Véronique Culliford, the daughter of Pierre Culliford, the creator of the Smurfs, who is better known under his pseudonym Peyo.

Find more info on:  https://www.smurfbusiness.com/

About DeAPlaneta Entertainment
DeAPlaneta Entertainment is a leading global company. It is part of the Planeta Group and De Agostini. It provides all audiences with an extensive selection of quality entertainment that combines creativity with innovation.

For over 20 years, DeAPlaneta Entertainment has acquired, produced and distributed unforgettable content and experiences. It works on everything from films, fictional series, animation and licensed products to live shows, video game competitions and, more recently, NFT development and a metaverse presence.

It has achieved numerous global successes along the way. Highlights include releasing popular titles: The Physician, Saw and Oscar-winners: The King’s Speech and The Pianist in Spanish cinemas, and creating series of the calibre of: Ana Tramel. The Game. DeAPlaneta Entertainment also manages and produces recognised children’s and family brands including: Miraculous Ladybug, Milo, Gormiti, Heidi and Maya the Bee. It develops powerful stories and content that goes beyond screens, for a universal audience. The company continues to expand and explore new areas of the interactive arena, and has organised high-profile events such as the eCopa RFEF, and the national FIFA 21 benchmark tournament, with the support of the Royal Spanish Football Federation.

Find out more: https://deaplanetaentertainment.com/

About PULL&BEAR
Pull&Bear was launched in 1991, with a clear international mission to dress young people who are committed to their environment and avoid stereotypes, live in community and enjoy each other’s company. For them, Pull&Bear brings together the latest international trends, combines them with streetstyle and fashion club influences, and reinterprets them as easy-to-wear, comfortable clothes that follow sustainability best practices.

Pull&Bear evolves with its customers and is always attentive to new technologies, social movements and latest artistic or musical trends. The company has a network of nearly 900 stores and sells online to most markets around the world via www.pullandbear.com.