France, Paris (August 2014) – Aadrash Pvt. Ltd., the people behind the iconic Purple Turtle have roped in MJA licensing to be their licensing agent in France.
MJA Licensing has extensive experience in licensing, both as agent and licensee, in depth knowledge of main distribution channels, and, international experience in sales and management.
N.K Krishanand, Head of Licensing and Publishing, of the Purple Turtle brand, said, “Purple Turtle books feature stories that guide and stimulate a child’s mind. This deal will enable us to expand the growing popularity even further. Young children in France will now be able to enjoy many of Purple Turtle’s adventures through a variety of read and play opportunities.
Originally introduced in 2012, Purple Turtle books have been published in USA, UK, Russia, Kazakhstan, Ukraine, Latvia, Estonia, Romania, Indonesia, Sir Lanka, Malaysia, Greece, China, and in six regional languages in India with over, 1 million copies published to date. Purple Turtle started as a children’s book imprint of Aadarsh Pvt. Ltd. and was transformed to a gender neutral pre-school character for global audience. Looking at the amazing response, more than 100 books were launched at Frankfurt Book Fair, 2012. Now more than 150 titles of Purple Turtle Books have already been published.
An animated series of Purple Turtle (78 x 7 min, 3D HD) is in development, and features the world’s cutest turtle, a little guy who stands out of the normal crowd because he tends to think differently than others, or better yet, a bit ‘out of his shell’.
Françoise Bouvet, founder of MJA Licensing, said, “We are very excited to launch Purple Turtle in our market. Their success is so impressive in other markets. We believe the brand has a great educational potential and carries great values for kids.”
 
About Aadarsh Pvt. Lltd.:
Established 25 years ago in 1989, Aadarsh is a media and entertainment company based in Central India, specialising in children’s IP development.
About MJA Licensing:
Their mission is to develop, in their territories, high value properties which boost sales for licensees and bring happiness to final consumers. MJA Licensing has licensing rights for other bands like Boo, Mongni, lil’ Panda, Pink Paradise, Barcode Kitties, etc.