Rachael Hale, who is celebrating over 27 years of bringing the world’s most lovable animals to consumers across the globe, and Edutainment Licensing, its licensing subagent in the UK, are excited to announce a new partnership with Fashion UK. This fun collaboration for kid’s apparel & backpacks and ladies nightwear will be distributed via Brando Oy to the retailers Prisma and K-Citymarket in Finland.

Fashion UK/ Brando Oy are also planning to expand into headwear in SS24.

Prisma, the market leader in Finland among supermarkets with 74 stores will launch a children’s apparel collection in December 2023.

K-citymarket with 81 stores will launch backpacks in June 2023 and ladies nightwear collection in September 2023.

“We are thrilled to announce this partnership with Fashion UK and introduce Rachel Hale’s lovable animals to new markets in Finland.” said Denise Deane, Owner at Edutainment Licensing.

Fashion UK, Europe’s largest licensed apparel and accessories suppliers to high street and online fashion retailers brings 22 years of expertise and understanding of the complexities associated with designing, manufacturing and supplying licensed apparel and accessories making them a perfect partner for Rachael Hale.

“Rachael Hale has been a renowned brand in Europe for decades and we’re so excited to partner with Fashion UK, a leader in their sector, to offer this adorable new collection,” said Julie Newman, CEO of Rachael Hale.

Since launching in 1995, the Rachael Hale brand has become a global success story, synonymous with ‘the world’s most lovable animals’.