Partnership aims to expand the brand into new categories, following debut of first NYC store 

Los Angeles, CA — Randy’s Donuts appointed IMG Licensing as its exclusive global licensing agency to expand into new categories and markets.

Through the new, multi-year partnership, the agency will work closely with Randy’s Donuts to build a dynamic licensing program spanning fashion and apparel, food and beverage, collectibles, immersive brand experiences, and more.

Founded in 1952, Randy’s Donuts has become a symbol of LA pop culture and a must-see stop for locals and tourists alike, with its giant rooftop donut sign featured in various films, music videos, and pop culture moments. As the brand approaches its 75th anniversary in 2027, Randy’s Donuts is accelerating its global expansion, with its recent debut in New York City and upcoming openings in Las Vegas and Santa Clara, along with continued growth in international markets such as Japan, Korea, Mexico, and the Middle East. The new agreement with IMG also marks Randy’s Donuts’ first such global partnership with a licensing agency.

“Our legacy has always been rooted in quality, innovation, and community,” said Mark Kelegian, CEO of Randy’s Donuts. “Partnering with IMG Licensing marks an exciting new chapter for us, opening the door to creative collaborations across verticals. Their global expertise allows us to bring the spirit and heritage of Randy’s Donuts to even more people around the world in fresh, unexpected ways.”

“With nearly 80 years of heritage, an unmistakable brand identity, and universal resonance among chefs, celebrities, as well as Gen Z, and Millennial audiences, Randy’s Donuts has tremendous licensing potential,” said Van Kokeh, Vice President, IMG Licensing. “Together, we’re excited to build Randy’s Donuts into a true global lifestyle brand through strategic partnerships, entertainment initiatives, and immersive activations.”

IMG Licensing will leverage the brand’s rich history, street aesthetic, and past collaborations with Guess, Crenshaw Skate Club and TOMS to develop authentic, culturally relevant product offerings and experiences that strengthen the brand’s influence and reach worldwide.