A Unique Look Behind-The-Scenes at the Latest Release of the ‘Battletoads’ Series

NEW YORK, NY, (November 15, 2021)— Rare Ltd., Dlala Studios, and Dark Horse Books are elated to present The Art of Battletoads, an essential art book whether you’re a brand-new brawlin’ tadpole or a Turbo Tunnel champion of old! The partnership was brokered by Rare Ltd’s brand extension licensing agency, Tinderbox — the digital division of Beanstalk.

Celebrate the return of Rash, Zitz, and Pimple in this immense, 192-page art book for Rare Ltd. and Dlala Studios’ thrashing beat-em-up adventure, Battletoads! Drop into vibrant illustrations of the game’s heroes, villains, and environments that evoke nineties cartoon nostalgia! Hop in and race through a wealth of production materials from early concept art to finely tuned combat and stage design throughout late development stages. This book is filled with unique development insights and revisits the franchise’s classic titles, which informed an all new, battle-ready era of ‘Toad!

Dave Tovey, Head of Tinderbox, said, “Gaming fandoms are arguably one of the most dedicated fan groups of any industry and are constantly on the lookout for new products that enable them to enjoy their favorite games in special ways. The Art of Battletoads allows fans an inside look into the development of the game through colorful illustrations and that are sure to resonate with fans of any age.”

The Art of Battletoads trade paperback will be available for purchase on June 15th, 2022 in the US, UK and across Europe. It is available for pre-order on Amazon, Barnes & Noble, and at your local comic shop and bookstore. The Art of Battletoads will retail for $39.99/£33.99.

About Dark Horse Comics
Founded in 1986 by Mike Richardson, Dark Horse Comics is an excellent example of how integrity and innovation can help broaden a unique storytelling medium and transform a company with humble beginnings into an industry giant. Under a new partnership with Vanguard Visionary Associates, Dark Horse is positioned to further expand its reach globally with publishing, products, and filmed entertainment. Over the years, Dark Horse has published the work of creative legends such as Yoshitaka Amano, Margaret Atwood, Paul Chadwick, Geof Darrow, Will Eisner, Neil Gaiman, Dave Gibbons, Faith Erin Hicks, Kazuo Koike, Matt Kindt, Jeff Lemire, Mike Mignola, Frank Miller, Moebius, Chuck Palahniuk, Wendy Pini, and Gerard Way. In addition, Dark Horse has a long tradition of establishing exciting new creative talent throughout all of its divisions. The company has also set the industry standard for quality licensed comics, graphic novels, collectibles, and art books, including Stranger Things, Avatar: The Last Airbender, The Legend of Korra, Minecraft, The Legend of Zelda, Super Mario, Dragon Age, James Cameron’s Avatar, Game of Thrones, Mass Effect, StarCraft, The Witcher, and Halo. Today, Dark Horse Comics is one of the world’s leading entertainment publishers.

About Tinderbox
Tinderbox, a division of global brand licensing agency, Beanstalk is dedicated to working with digital brands to realize their potential in the world of consumer products. Tinderbox addresses the market need for a brand licensing agency specializing in extending digital properties – from interactive gaming to all categories of apps including games, entertainment, and lifestyle. Tinderbox partners with digital properties at any stage in their life cycle, whether emerging or established. To find out more, visit www.beanstalk.com.

About Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, consulting, creative services, legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico City and Sao Paulo, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.

For Further Information:
Ruby Lloyd +44 (0) 20 8396 0522 Ruby.lloyd@beanstalk.com