Runnemede, NJ – Rasta Imposta has announced a licensing deal with Grateful Dead Properties to produce Halloween Costumes featuring icons from the world famous band, Grateful Dead. The first Grateful Dead costumes to be introduced will feature the band’s iconic Dancing Bears.
“We are excited to bring the bears to life this year. The collection was developed with families in mind so that Dead Heads can share the fun with their children.” Robert Berman, President and CEO of Rasta Imposta and market leader in the adult humor and novelty costume category says, “We are ecstatic to work with Grateful Dead Properties to launch this awesome new line. We are certain it will be around for years to come!”
The 2013 Grateful Dead Dancing Bear Collection is available in Orange, Green and Blue in sizes from baby up to adult and made of plush. Also available is a women’s dress costume in pink made from the same plush fabric as the bear costumes.
Rasta Imposta’s line of Grateful Dead Dancing bear Halloween Costumes are available for order now for the 2013 Halloween Season.
“This is the first costume extension for the band and the iconic and loved characters. This will surely be a treat at Halloween.” states Sara Nemerov, Sr. Vice President and Head of Global Consumer Products & Brand Licensing at Warner Music Group
ABOUT RASTA IMPOSTA
Robert Berman started Rasta Imposta in 1992 when he created the Original Rasta Tam Dreadlock Hat. After mastering the art of novelty hat making, Rasta Imposta’s talented design team unleashed their creative energy on the Halloween costume industry. Since then, Halloween has never been the same. Today, with over 1000 products, Rasta Imposta strives to deliver the most creative costumes, accessories, wigs and hats to costume buyers. As the industry’s creator and leader in the Humor Costume Category, with a growing and diverse licensing program and a reputation for high quality, on-time delivery, Rasta Imposta is the Go-To company for Halloween and Dress-Up buyers everywhere. Rasta Imposta is proudly based in Runnemede, New Jersey.
ABOUT RHINO ENTERTAINMENT
Based in Burbank, California, Warner Music Group’s Rhino Entertainment was founded in 1978 and is the world’s leading pop culture label.
Emphasizing flawless sound quality, bonus tracks, informative liner notes, award-winning creative packaging, an offbeat sense of humor, and a strong social conscience, Rhino continues to set the standard for excellence in the reissue business it pioneered in both the physical and digital worlds. Rhino is also expanding the definition of what a catalog music company is, as evidenced by the label’s name and likeness representation deal with Frank Sinatra and its multi-faceted relationship with Grateful Dead. The vast Rhino catalog of more than 5,000 titles features material by Aretha Franklin, Ray Charles, The Doors, Chicago, Black Sabbath, John Coltrane, Yes, Alice Cooper, Linda Ronstadt, The Ramones, The Monkees, Carly Simon, Curtis Mayfield, among many others.
For more information on Grateful Dead licensing opportunities, Please contact Jasen Wright, Director of Global Brand Licensing, jasen.wright@wmg.com or Sara Nemerov, Sr. Vice President and Head of Global Consumer Products & Brand Licensing, Sara.Nemerov@wmg.com.
CONTACT:
Jason Elzy, Media Relations, Rhino Entertainment
Email: Jason.elzy@rhino.com
Office: (818) 238-6220
Gary Schneider, General Manager Licensing, Rasta Imposta
Email: gary@rastaimposta.com