Celebrating timeless characters like Elmo and Cookie Monster, the collection arrives globally March 26, 2025

 Boston, MA –   Reebok is collaborating with Sesame Street for a new kids’ sneaker collection.

The playful collaboration brings together two brands rooted in nurturing children’s growth, with five unique footwear styles inspired by fan-favorite characters such as Elmo, Cookie Monster, Abby Cadabby and Big Bird. Alongside the footwear, a limited-edition apparel capsule collection will also debut. This apparel will feature vibrant designs that complement the whimsical sneakers. 

For over 50 years, Sesame Street has been a global leader in early childhood education, combining entertainment with learning to help children grow smarter, stronger, and kinder. Since its debut in 1969, the program has reached over 150 countries, using its iconic Sesame Street Muppets to address critical social and emotional needs. From introducing Julia, an autistic Muppet character, to supporting children through traumatic experiences like foster care or homelessness, Sesame Street continues to adapt to today’s challenges, empowering families worldwide to build a better future.

“Reebok and Sesame Street both share a dedication to inspiring young minds to reach their full potential,” said Gabriela Arenas, senior vice president of global licensing at Sesame Workshop. “This collection not only celebrates the joy and energy of Sesame Street’s characters but also embodies both brands’ commitment to empowering children through imaginative play, movement, and learning. Together, we’ve created a collection that sparks curiosity, encourages growth, and delivers comfort and style for kids everywhere.”

The Sesame Street x Reebok collection introduces five (5) new shoes for infants to children, each crafted to deliver comfort, support, and educational elements that honor Sesame Street’s colorful world. All styles come in a limited-edition Sesame Street box.

The collection includes:

• Club C Revenge: A fun style featuring multi-colored graphics of Sesame Street characters Elmo, Cookie Monster, Oscar the Grouch, and Abby Cadabby.
• Club C Revenge: Inspired by Cookie Monster, this sneaker boasts a suede upper with a playful chocolate chip cookie theme. Cookie Monster’s likeness is captured through debossed accents, a silicone tongue badge, and a speckled midsole/outsole. Additionally, the sneaker includes chocolate chip cookie-themed sock liners.
• Classic Nylon: Paying tribute to Elmo, this vibrant red design features a suede upper with orange accents mimicking Elmo’s famous nose, as well as a silicone tongue badge of the iconic Muppet. On the inside, co-branded sock liners, scribbled by Elmo, reflect his love for drawing.

To accompany the footwear, Reebok will also launch a limited-edition apparel collection. The apparel line includes a t-shirt, hoodie, joggers, and zip-up, all accented with Sesame Street’s classic characters, creating a playful, educational experience for every child.

“Our collaboration with Sesame Street goes beyond just playful designs. It’s about bringing two iconic brands together and creating experiences that resonate with both kids and their parents.” Stated Rich DiLando, senior director of product marketing-collaborations and kids at Reebok. “By incorporating the fun and nostalgia of beloved characters into high-quality, stylish, functional footwear, we’re giving families the opportunity to embrace style, comfort, and imagination in every step for their children.” DiLando concluded.