New York, NY — Relatable announced a strategic shift in its international distribution business.

The company has entered into new partnerships with leading distributors in the United Kingdom, Europe, Australia and New Zealand to expand its global reach and accelerate growth in key markets.

The following partnerships will support Relatable’s global expansion:

• In Europe, Relatable has partnered with Just Play, a key player in the European toy and games industry. Beginning January 2026, Just Play will oversee distribution across the region and expand its portfolio to include games, while also supporting Relatable’s growth in the plush category, where the Emotional Support Pals plush line has become a best-seller in the United States.
• In the United Kingdom, Relatable is teaming up with Character Options, a prominent distributor with an established presence in the market. The partnership is set to begin in the second half of 2025, ensuring the distribution of Relatable’s products across key retailers in the region.
• In Australia and New Zealand, Relatable has partnered with Banter Toys & Collectibles, a leader in the toy markets across both regions. This collaboration, set to begin later this year, marks a significant step in expanding Relatable’s presence and strengthening its foothold in these markets.

“This is a pivotal moment for Relatable as we expand our reach with leading international partners,” said Casey Collins, Chief Commercial Officer at Relatable. “Our mission has always been to create culturally resonant, trend-driven products that connect with consumers worldwide. Partnering with Just Play, Character Options and Banter Toys not only strengthens our international foundation, but also opens the door for new creative collaborations, retail innovation, and meaningful global brand engagement. We’re excited to shape the future of play on a broader stage and continue to accelerate our recent growth.”

These new international partnerships build on Relatable’s momentum as a fast-growing force in the global toy and games industry. Following over 30% growth in North America in 2024, the company is focused on replicating that success globally. By scaling operations abroad and strengthening retail integration, Relatable aims to drive demand for its trend-led products in new and emerging markets. These strategic partnerships are key to delivering results and expanding its best-selling brands across categories worldwide.