Retailer Empik Launches Frida Kahlo Collection in Poland
The Frida Kahlo licensing program continues to grow substantially, despite these challenging times, and is pleased to announce its latest Frida Kahlo collection launch of licensed product in collaboration with Polish cultural retailer, EMPIK.
Good news for Frida fans is that EMPIK stores are currently open in Poland as they are in the bookstore category of retailers.
The range has 48 different SKU’s in the categories of gifts, bags, accessories, stationery and home décor. A colourful range embracing the iconic lifestyle brand Frida Kahlo that appeals to consumers of all ages, including the youngest segment.
“I want it all! Empik have done an amazing job on this range and I’m confident their customers will snap up these irresistible products.” – Maria Strid, Owner Art Ask Agency.
“Frida Kahlo is a character that needs no introduction. The Mexican painter is a colorful bird and an extremely expressive personality that has become an icon of feminism and a symbol of charisma and bold expression of her views. At EMPIK, we were inspired by the art and personality of one of the greatest artists of the twentieth century, and have brought this to our customers with our Frida Kahlo collection.” – Ewa Ziemnicka, Category Manager, EMPIK.
Art Ask Agency are preparing for a launch of a second licensed collection with another brand from their roster in the month of March.
About Empik
Empik is one of the most recognizable and popular Polish brands, a socially responsible company that organizes different events each year such as meetings with authors and workshops.
Established in 1948, and today forefront in the field of innovative omnichannel solutions, in the EU, with a network of over 260 stores and one of the largest online stores on the Polish market serving 90 million customers.
About Art Ask Agency
An internationally established licensing agency based in Barcelona, Spain. Offering a complete service to licensees and brand owners around the world.
Our experience with Lifestyle brands, Culture brands, Designers, Illustrators, Character lines and world-class Photographers goes well beyond any borders. Art Ask Agency creates unique concepts together with established or emerging properties. Working with worldwide rights, offering complete service, fast turnaround, approvals, feedback, newsletters and advertising. As an agency, they pride themselves in maintaining direct personal relationships with all parties.
About the Frida Kahlo Corporation
The Frida Kahlo Corporation, is a Panamanian Corporation with offices in the United States, is a global provider of FRIDA KAHLO brand goods and services, whose mission is to educate, share and preserve Frida Kahlo’s art, image, and legacy. Frida Kahlo died on July 13, 1954 in Mexico, at which time all of her intellectual property rights were inherited by her heirs according to Mexico’s intellectual property laws.
In 2005, the Frida Kahlo Corporation was created and Frida Kahlo’s heirs transferred all of her rights and entire interest in the intellectual property to the Frida Kahlo Corporation for the purpose of marketing the trademarks, brands, images, photography, signature and other intellectual property of Frida Kahlo.
Also, the Frida Kahlo Corporation licenses the FRIDA KAHLO brand and contributes a portion of the monies received to worthy community-based charitable organisations that are committed daily to improving the life of woman and children. Learn more about the Frida Kahlo Corporation by visiting: http://www.fridakahlocorporation.com.