Paris – The winners of the Licensing International France Awards were revealed today to the licensing community, which was gathered for the occasion at the closing of the France Licensing Day & Licensing International Awards.

The ceremony was hosted by Florence Ayem and Laurent Taieb, the two co-presidents of Licensing International France, who presented the winners and also recognized emerging licensing leaders.

The YPN Committee (Young Professionals Network) awarded Marie Renouf (Crunchyroll) as the winner of the Rising Star in French Licensing category.

In total, for this 7th edition of the Awards, 139 entries were submitted across 16 categories. The jury was composed of 11 professionals representing all fields of the licensing industry.

Here are the nominees and winners of the 16 categories awarded for the year 2024:

Promotions or Events

👉 Naruto Shippuden Oasis campaign – Mediatoon Licensing
👉 Batman at Flunch campaign – Warner Bros. Discovery
👉 Gulli Tour – Faubourg Stories
👉 Squid Game at Burger King campaign – Netflix
👉 Simon at Orsay – Home Made Licensing & Go-N Production
Winner: Squid Game at Burger King campaign – Netflix

Retail Operations

👉 ANI-MAY: Retail operation to celebrate Manga & Anime culture in May – Crunchyroll
👉 Official offsite Paris 2024 stores – Sporeo
👉 Wicked operation at Galeries Lafayette – Universal Products & Experiences
👉 Warner Bros. Shop-in-shop at Leclerc Anet – Warner Bros. Discovery
Winner: Ani-May: Retail operation to celebrate Manga & Anime culture in May – Crunchyroll

Experiential Activations

👉 Immersive action game Fort Boyard Adventures – Adventure Line Productions
👉 Immersive restaurant The Voice Café – TF1 Licensing
👉 Harry Potter: The Forbidden Forest – Warner Bros. Entertainment
Winner: Immersive action game Fort Boyard Adventures – Adventure Line Productions

Social and Environmental Responsibility Initiative

👉 Eco-responsible Ushuaïa Villages campsites – TF1 Licensing
👉 Aigle collaborates with the National Museum of Natural History to promote biodiversity – Arboresens
👉 Tour de France commits to soft mobility with “L’Avenir à Vélo” – A.S.O. – Amaury Sport Organisation
Winner: Eco-responsible Ushuaïa Villages campsites – TF1 Licensing

Food, Health & Beauty Product or Collaboration

👉 Exclusive Bridgerton Macarons collaboration with Ladurée – Netflix
👉 Limited edition Antoine de Saint-Exupéry Néroli Plein Sud perfume by Guerlain – Sogex
👉 Barbie Hair & Beauty Collection (ABC Distribution) – Mattel EMEA
Winner: Exclusive Bridgerton Macarons collaboration with Ladurée – Netflix

Cultural Products

👉 Collection of 5 graphic novels: Le Château des saveurs – Chefclub
👉 Collection of books Les Monsieur Madame visitent la France (Hachette) – Sanrio
👉 Magazine Les Petits Plats de Laurent Mariotte (Uni-Medias) – TF1 Licensing
Winner: Collection of books Les Monsieur Madame visitent la France (Hachette) – Sanrio 

Hardlines Products

👉 “Chill kits” for relaxing in front of Netflix – Neamedia
👉 Pop Mart collectible figurines Le Petit Prince – Le Petit Prince
👉 Despicable Me 4 Fart Blaster by Moose Toys – Universal Products & Experiences
Winner: “Chill kits” for relaxing in front of Netflix – Neamedia

Softlines Products

👉 Hello Kitty football collection by Flotte – Sanrio Europe
👉 Paris 2024 line – Sun City Group
👉 Petit Prince children’s line at Zara Home – Sogex
Winner: Paris 2024 line – Sun City Group 

Collaborations

👉 Puma x Squid Game 2 – Netflix
👉 Bonpoint x Pokémon – The Pokémon Company International
👉 Champagne Nicolas Feuillatte x Mika – Arboresens
👉 DS Automobiles x Antoine de Saint-Exupery – Sogex
Winner: Champagne Nicolas Feuillatte x Mika – Arboresens

Licensing International France Rising Star

👉 Adélaïde Sagnes – Adventure Line Productions
👉 Marie Renouf – Crunchyroll
👉 Paul Jouvet – Automobile Club de l’Ouest
👉 Cindy Roux-Fougère – Sun City Group
👉 Clara Vigouroux – TF1 Licensing
Winner: Marie Renouf – Crunchyroll

Sports Brands

👉 24 Hours of Le Mans – Automobile Club de l’Ouest
👉 Tour de France – A.S.O. – Amaury Sport Organisation
👉 Paris 2024 – Paris 2024 – Organizing Committee for the Olympic and Paralympic Games of 2024
Winner: Paris 2024 – Organizing Committee for the Olympic and Paralympic Games of Paris 2024 

Corporate, Lifestyle and Celebrity Brands

👉 Goodyear – IMG
👉 Hello Kitty – Sanrio
👉 Moulin Rouge® – Le Moulin Rouge
Winner: Hello Kitty – Sanrio 

Entertainment Brands

👉 Pokémon – The Pokémon Company International
👉 Le Petit Prince – Sogex
👉 Stitch – The Walt Disney Company France
Winner: Stitch – The Walt Disney Company France

Jury Special Awards

👉 Grizzy and the Lemmings x UHU – Studio Hari
👉 Patrick Rougereau

Licensees

👉 Sun City Group
👉 Gipsy Toys
👉 Burger King
Winner: Gipsy Toys

 Licensor or Agent

👉 TF1 Licensing
👉 Universal Products & Experiences
👉 The Walt Disney Company France
Winner: The Walt Disney Company France

We thank our sponsors:
Euro Gift as well as La Plume Dorée, UGGC Avocats, Ardan, My Melody and Kuromi from Sanrio, and Tsume

About Licensing International
Licensing International is the leading trade organization for the $369+ billion global brand licensing industry. Licensing International’s mission is to foster the growth and expansion of brand licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, more than 1,200 Licensing International member companies in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit www.LicensingInternational.org for more information.