Richard Haines will be joining the Penguin Children’s Group in the newly created role of Acquisitions Manager for the Media and Entertainment division. Reporting to Publishing Director, Eric Huang, Richard will hunt for up-and-coming media brands to grow the Media and Entertainment publishing list, the number 1 licensed programme of books and apps in the UK.
Richard joins Penguin from HarperCollins, where he worked for almost five years in a variety of marketing, brand management and licensing acquisitions roles. Richard’s experience in brand-building will be integral to Penguin Children’s plans for growth in existing brands like Peppa Pig, LEGO, Moshi Monsters, Doctor Who and Club Penguin – and to launching programmes behind hot brands of the future.
Richard joins Penguin in January 2012.