Timbuktu Labs has signed two licensing agreements for its publishing and media property Rebel Girls covreing the UK and Ireland, the first since Rocket Licensing started representing the brand last year.

Gibsons will launch 100- and 500-piece puzzles in the spring in the UK and has plans for a card game by mid-year and a board game in 2021. Meanwhile, Portico Designs will ship back-to-school stationery,  gift and  lunchware later this year.

Rebel Girls is the award-winning brand behind the globally bestselling book series, Good Night Stories for Rebel Girls, which has sold 4.5 million copies and been translated into nearly 50 languages.

Also available as a podcast with over 3 million downloads, and a recently launched digital magazine and newsletter, the Rebel Girls brand is on a mission to inspire a generation of confident girls through vivid storytelling, illustration and compelling multimedia content.

Rocket Licensing plans to partner with licensees to create educational, ethical and empowering products for the Rebel Girls consumer products programme across UK & Eire, supported by a rich style guide based on positive, empowering messaging and bold designs.

Rocket Licensing will continue to target categories such as homewares and home textiles, daywear, nightwear, accessories and health and beauty for Rebel Girls.

Louisa Skevington, Licensing Executive at Rocket Licensing, commented: “We are delighted to be launching the Rebel Girls licensing programme with two partners who are perfect for the brand. Gibsons’ and Portico’s mid-tier positioning and beautifully designed products are in line with the property’s values and mission, and the initial product development looks fantastic.

“We are thrilled with the response Rebel Girls has received since launch. Many potential partners are already familiar with the property and reading the books to their own children. We’re excited to see how this one grows.”

About Rocket Licensing

Now in its second decade, and one of the UK’s leading licensing agents, Rocket Licensing represents a diverse and focused roster of brands that spans entertainment, preschool, heritage, lifestyle and specialist interest properties. Rocket’s portfolio currently manages UK licensing programmes for an array of leading entertainment studios and licensors including: Bapper, Beano Studios, BocPix, CCA and B, LLC, Geographers’ A-Z Map Co, Metro-Goldwyn-Mayer Studios (MGM), Minikim Holland, Scholastic/Horrible Histories, Stanfords, The Joester Loria Group/Eric Carle, Timbuktu Labs and Valiant. For more information, please visit www.rocketlicensing.com.