Rubie's, Nickelodeon Sign Multi-Year Licensing Deal
Las Vegas, NV – July 17, 2013 – Nickelodeon announced today its licensing deal with Rubie’s Costume Company, the world’s largest manufacturer of Halloween costumes and masquerade products, to develop and produce a line of Halloween costumes and accessories and dress up products inspired by the Teenage Mutant Ninja Turtles series. The new line will include Halloween costumes and accessories and dress up products for infants, toddlers, kids and adults, as well as pet costumes.
The Teenage Mutant Ninja Turtles Costume Collection includes costumes and accessories and dress up products featuring: Raphael, Leonardo, Donatello, Michelangelo, Splinter, April O’Neil, Shredder and The Foot Clan.
“Nickelodeon’s new Teenage Mutant Ninja Turtles series has become a massive hit with fans and we are amped to release our new revamped line of Halloween costumes and accessories based on the show,” said Manuel Torres, Senior Vice President Global Toys and Electronics for Nickelodeon Consumer Products. “We are thrilled to be working with Rubie’s, the experts in the Halloween costume industry, to create a new line of action-packed costumes and accessories that will bring fright night fun for the entire family, including the cat or dog.”
“Teenage Mutant Ninja Turtles have been entertaining fans for over 25 years.” said Howard Beige, Rubie’s Executive Vice President. “We are delighted to further our relationship with Nickelodeon to expand upon the brands popularity and create a complete collection of costumes for the whole family to enjoy. Each crime fighting character combines power with unique style – making them perfect for Halloween and dress up!”
Nickelodeon’s Teenage Mutant Ninja Turtles premiered Sept. 29, 2012 and was an instant hit, drawing almost 12 million viewers during its premiere weekend, and is currently the number-one new animated series for boys, 2013 to date. Funnier and with more ninjutsu than ever before Teenage Mutant Ninja Turtles explores the companionship of four teenage brothers learning to rely on themselves and one another as they unravel the mystery of their existence and grow to become the heroes in a half-shell that they are destined to be. The premiere episode was executive produced by Ciro Nieli, Joshua Sternin & J.R. Ventimilia and Peter Hastings. The series airs regularly on Nickelodeon, Saturday mornings at 11a.m. ET/PT. The Teenage Mutant Ninja Turtles property won the 2013 TOTY Awards for Property of the Year and Boy Toy of the Year.
About Rubie’s Costume Company
Rubie’s, the world’s largest manufacturer of Halloween costumes and accessories specializes in the creation, design, manufacturing, and distribution of costumes, make-up, wigs, masks, hats, prosthetics, and accessory items. Rubie’s products are distributed wherever Halloween and masquerade costumes are retailed, including national retail chains, toy stores, costume shops, variety stores, party stores, and other specialty retailers located throughout the United States, as well as in Canada, Europe, Latin and South America, Australia, and Asia. For more information please call 516-326-1500 or visit www.rubies.com.
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
Rubie’s Costume Company
Sherri J. Klaus