RuffleButts & RuggedButts have teamed up with Hasbro to introduce a new Peppa Pig children’s apparel collection that combines sun-protective swimwear, UPF 50+ clothing, and pajamas.

The upcoming collection incorporates Peppa Pig and several beloved characters from the series, like George, Evie and Mummy Pig, into thoughtfully designed garments created for both comfort and everyday practicality. By pairing RuffleButts’ expertise in children’s apparel with the iconic characters from the Peppa Pig franchise, the collection aims to deliver products that balance character recognition with functional design.

The collaboration introduces a coordinated selection of children’s swimwear, UPF 50+ apparel, and pajamas featuring Peppa Pig and other beloved characters from the show. Designed for both practicality and comfort, the swimwear includes styles suited for water activities, while the UPF 50+ activewear offers breathable sun protection for outdoor play. The collection also extends into sleepwear with soft, bamboo-viscose pajamas designed to bring Peppa & friends into children’s nighttime routines.