Sad Nuggie fans, it’s time to dip into some holiday cheer! The world’s favorite anxious chicken nugget has partnered with Surreal Entertainment to launch an accessory line, now available at Hot Topic.

What started as a social media phenomenon has quickly blossomed into a thriving brand. Sad Nuggie, celebrated for its dark humor and relatable conversations around mental health, recently opened its first-ever storefront in Canada. With hundreds of Nuggie variations and a growing global community, Sad Nuggie continues to resonate with fans worldwide. Creators Ryan Thompson and Rowan Carter have transformed this unique character into a successful merchandise company, with plans to expand its retail footprint in early 2025.

“We are incredibly excited to see Sad Nuggie hit retail with Surreal Entertainment,” said Claire Westlund, Licensing Manager at Dimensional Branding Group. “This is a company we’ve been eager to collaborate with, and we’re looking forward to growing this partnership with Sad Nuggie.”

Founded in 2014, Surreal Entertainment is a leader in pop culture collectibles. With a portfolio of A-list properties and a passionate team, they’ve created product lines that celebrate fandoms of all kinds.

Whether you’re finishing up your holiday shopping for a friend or looking for a small way to brighten your own day, Sad Nuggie is a thoughtful reminder to embrace life’s ups and downs and share a little “nug” along the way.