• A new study revealed that the San Francisco 49ers have the most in-demand merch in the build-up to the NFL season, topping the ranking with an average monthly search volume of 199,004 for the team’s merch-related terms 
• The Dallas Cowboys are in second place, with an average monthly search volume of 179,008, while the Detroit Lions are in third place, with a search volume of 170,707 for the team’s merch 
• To determine the ranking, the study analyzed the total average monthly search volume for merch-related terms for each NFL team 

A new study has revealed the NFL teams with the most in-demand merchandise ahead of the NFL season’s return, with the San Francisco 49ers topping the list.

The odds and sportsbook comparison site, Oddspedia, analyzed the average online search volume for each team’s merchandise. Key search terms included phrases such as ‘[Team] merch,’ ‘[Team] merch near me,’ and ‘Buy [Team] merch online.’ For each team, the study calculated a total average monthly search volume, which was then used to determine the final ranking.

The study revealed that the San Francisco 49ers have the most in-demand merchandise in the build-up to the NFL season, topping the ranking with an average monthly search volume of 199,004. According to the study, the ‘49ers jersey’ is the most frequently searched item of NFL merchandise in the United States.

The Dallas Cowboys have the second-most popular merchandise, with a total search volume of 179,008. One of the team’s most popular search terms included ‘Dallas Cowboys cap,’ which accounted for 24,794 searches.

According to the study, the Detroit Lions have the third most popular merchandise, with an average monthly search volume of 170,707. Last season, the team won its first playoff game in 32 years, breaking its notorious losing streak. The study found that the Detroit Lions jersey is the second most in-demand piece of NFL merchandise in the United States.

The Kansas City Chiefs are in fourth place with a total search volume of 140,991. The team’s merchandise skyrocketed in popularity after Travis Kelce’s relationship with Taylor Swift became public, with many Swifties purchasing Chiefs merch to wear to the Eras Tour. The study found that ‘Chiefs jersey’ is one of the team’s most popular search terms, accounting for 26,717 online searches.