Sanrio has teamed up with the world’s most famous lollipop, Chupa Chups® for a limited edition clothing collection that is launched this week in Shimamura stores across Japan.
The collection involves a range of 5 uber cute t-shirts for young women. They all feature one of the popular Sanrio characters in a playful combination with the lollipop and the Chupa Chups® brand in soft summer hues.
Christine Cool, Area Licensing manager of Perfetti van Melle says: “We are very happy to team up with Sanrio’s characters. This collaboration brings two iconic worlds together which Japanese consumers are very fond of. Sanrio Far East has been our partner in Japan since the very beginning of our successful licensing activity in this market. They also have an in-depth understanding of the fun lifestyle philosophy of Chupa Chups®.”

On Sanrio:

Best known for global icon Hello Kitty, Sanrio offers a portfolio of more than 400 characters able to fulfill every need positioning and target wise. Among the others we can recall: My Melody, Little Twin Stars, Charmmy Kitty, Kerokerokeroppi, Bad  Badtz-Maru, Chococat and the British icon Mr. Men and Little Miss. Sanrio designs, develops, distributes and licenses a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected Companies in the world.

On Perfetti Van Melle Group

Perfetti Van Melle, the fourth largest confectionary Group in the world, is a privately owned company producing and distributing candies and chewing gum in 150 countries across the world. Several of its brands such as Mentos®, Airheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are enjoyed throughout the five continents.
In addition, Perfetti Van Melle develops successful sweet and fresh licensing programs, both for lifestyle oriented products as in the food and beverage categories, with some of its most popular brands: Mentos®, Chupa Chups®, Airheads® and Frisk®.
For further information, please visit: www.pvmlicensing.comor contact Christine Cool, Licensing Area Manager at PVMLicensing Division: christine.cool@es.pvmgrp.com.