Scents and Sensibilities: Aidan Aryl to Launch Downton Abbey® Fragrance Line
NEW YORK (January 13, 2014) – Knockout Licensing Co-Presidents Carole Postal and Tamra Knepfer today announced that perfume and fragrance house Aidan AryL Enterprises, LLC of San Ramon, California (www.aidanaryl.com) has been granted the right to create a line of elegant and luxurious personal and home fragrances – including women’s perfume, men’s cologne, scented candles, scented soaps, and other fragrance items – inspired by Downton Abbey®, the acclaimed British television series produced by Carnival Films, part of NBCUniversal International Television Production.
“In licensing, finding just the right fragrance partner can be a delicate and tricky decision but Aidan AryL made it easy for us,” says Postal. “Throughout discussions, the Aidan AryL team made it clear to us how much they love and how well they understand what makes Downton Abbey so special to fans.”
Established in 2006, Aidan AryL is known for creating captivating fragrances, stunning vessels and packaging, with fully researched and meaningful concepts. Aidan AryL has developed several highly successful lines for Private Label and national account clients. All Aidan AryL fragrance products are manufactured in the USA and its Pure Perfumes are alcohol-free, paraben-free, and contain no animal by-products.
“Aidan AryL impressed us not only with their commitment to creating pure perfumes from the finest ingredients but also their passion for creating romantic and dramatic fragrances and the inspiration they found in the show and its characters,” says Brad Wald, Chief Commercial Officer, NBCUniversal International Television Production. “We are looking forward to working with them to create a wonderful line of personal and home fragrances for Downton fans.”
The gorgeous Downton Abbey collection will launch early in 2014 in the U.S. and will be priced from $35 to $500. For Aidan AryL, this is an artistic match made in heaven.
“Every artist works tirelessly and strives for the opportunity to create a masterpiece that truly resonates with their heart and soul and that can bring joy to others. Downton Abbey is just such an opportunity. Downton is especially dear to our hearts and we love bringing it to life through the magic of fragrance,” says Michele Latifi, Vice President, Aidan AryL Enterprises, LLC.
About Downton Abbey®
Downton Abbey® is a Primetime Emmy™ and Golden Globe™ award-winning British television series produced by Carnival Films, part of NBCUniversal International Television Production. The popular period drama is screened in the U.S. on PBS/MASTERPIECE and is transmitted to more than 200 other territories around the world. Downton Abbey’s audience continues to grow each year: the third season drew 24 million U.S. viewers and its season finale earned an 8.1 rating to top everything else on broadcast or cable television that night (February 17, 2013). Downton Abbey returned to PBS on January 5, 2014 with a season four premiere episode drawing 10.2 million U.S. viewers to become the highest rated drama debut in PBS history.
About Knockout Licensing
Knockout Licensing (www.knockoutlicensing.com) is a full-service licensing agency for big name brands including the popular and critically acclaimed teledrama Downton Abbey®; social media canine celebrity Boo, The World’s Cutest Dog™; the adorable Lil’panda™ who always has a positive message to share; the ‘Mockbuster” film library from The Asylum; the popular preschool television show Justin Time; and the publishing sensation Fifty Shades of Grey. Formed in 2012, Knockout Licensing is a joint venture between CopCorp Licensing and TK Brand Group. Together Carole Postal, President of CopCorp Licensing and Tamra Knepfer, President of TK Brand Group, combine forces as Co-Presidents of Knockout Licensing, bringing decades of experience to their agency.