NY, NY — Scrub Daddy, Smile While You Scrub, is entering the pet category through a new licensing agreement with Pets + People (formerly Fetch for Pets), a leading manufacturer of high-quality pet products. The partnership captures the bold and innovative company’s brand of joyous and powerful cleaning products in a line of stain and odor cleaning agents and tools for extension into the pet market.

Through the agreement, Pets + People will design, manufacture, and distribute the new Scrub Daddy for Pets items across global retail and online channels. For the first time, tackle muddy paws, accidents and stubborn odors with a smile with the power of Scrub Daddy for Pets. Pets + People, known for their innovation and deep understanding of pets and their needs, is uniquely positioned to translate the quality of the Scrub Daddy name into effective, safe and pet-friendly formulas to deliver the same trusted performance Scrub Daddy fans deserve.

Aaron Krause, Founder & CEO of Scrub Daddy said, “Scrub Daddy was built on the idea that cleaning should be both fun and effective and that philosophy extends naturally into the pet category. Pets are part of the family and bring a smile to your face, just like our sponges, however they also create everyday messes that require powerful cleaning solutions. Partnering with Pets + People allows us to expand Scrub Daddy into pet stain and odor care with formulas and tools pet parents can trust, while still delivering the performance and personality our fans expect.”

Keri Lenoci, née Lustberg, Director of Licensing for Pets + People added: “We’re all smiles about our partnership with Scrub Daddy, a brand that’s famous for pushing boundaries and making cleaning fun. We’re excited to bring the Scrub Daddy brand into the pet category – expanding into new aisles and new stores with this launch. Our mission is to tackle tough pet stains and odors without harsh ingredients, delivering a clean that’s both gentle and effective for pets and their homes. Cleanup is one of the most common challenges pet parents face, and with Scrub Daddy for Pets, we’re putting a fresh spin on everyday messes—just like Scrub Daddy and Scrub Mommy did when they changed the cleaning game.”

The product launch is slated for 2027.

Pets + People will be attending Global Pet Expo in Orlando, FL from March 26-28, 2026. Visitors can stop by booth #3832 for more information.

About Scrub Daddy
Scrub Daddy, America’s Happiest Sponge, is a leading innovator in cleaning products known for its signature smiley-face sponges and innovative FlexTexture® foam technology. Founded in 2012 by Aaron Krause, the brand gained national acclaim following a standout appearance on Shark Tank which helped propel Scrub Daddy into a household name. Today, Scrub Daddy is one of the fastest-growing cleaning brands in the U.S. and abroad, offering a wide range of sponges, scrubbers, tools, and cleaning solutions designed to make everyday cleaning faster and more enjoyable. Scrub Daddy products are sold through major national retailers and online channels around the world.

About Pets + People
Pets + People, (formerly known as Fetch for Pets) a New York City based pet product manufacturer, was founded in 2008 and quickly became an innovative leader, dedicated to bringing trusted consumer brands to the pet industry. The company develops pet products across multiple categories including grooming, oral care, stain & odor control, food & treats, apparel & accessories, toys, health & wellness, bowls & feeders, collars & leads and small animal care supplies.

Pets + People has revolutionized the pet licensing business, working closely with top retailers, leading licensors and state of the art factories to build cutting edge programs that raise the bar on quality, value and innovation. The portfolio of brands includes Arm & Hammer, Burt’s Bees® for Pets, GLAD™, Dole, Fresh Step, CHI®, Wet Ones®, Disney™, Star Wars™, Omaha Steaks, Milk-bone® and more. Please visit www.petspeople.com for more information.