Seltzer Licensing Announces New ScottsMiracle-Gro Licensees to Bring Innovative Lawn and Garden Solutions to Consumers
NEW YORK, May 2, 2013 – Seltzer Licensing Group, the exclusive global licensing agency for ScottsMiracle-Gro (NYSE SMG), the world’s largest marketer of branded consumer lawn and garden products, announces four new licensing partners:
Acme United (bladed lawn and garden tools)
Swan Products (hoses and water accessories)
Radius Garden (ergonomic gardening hand tools)
Bond Manufacturing (plant support accessories)
All four companies will unveil several new innovative licensed products under the Scotts® and Miracle-Gro® brands at the National Hardware Show at the Las Vegas Convention Center, Las Vegas, May 7-9, 2013.
The addition of the new licensees grows the ScottsMiracle-Gro licensing program to eight companies, which currently includes, American Lawn Mower Co. (reel lawn mowers), Greenscapes (lawn fabric), Peachtree Playthings (children’s garden kits), and H.D. Hudson (sprayers). “We continue to work towards creating easier and more enjoyable lawn and garden experiences for consumers and after a long search have partnered with these great companies to offer innovative products that will do just that.” said Lisa Zierten, director of marketing for ScottsMiracle-Gro.
“We are excited to be working with these respected, trusted and strong brands and look forward to bringing great lawn and garden products to consumers.” commented, Miguel Nistal, president of Swan Products.
“After a thorough process, we’re thrilled to be working with these innovative, best-in-class licensing partners.” added Stu Seltzer, president of Seltzer Licensing Group.
About The Scotts Miracle-Gro Company
With nearly $3 billion in worldwide sales and more than 8,000 associates, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world’s largest marketer of branded consumer products for lawn and garden care. The Company’s brands are the most recognized in the industry. In the U.S., the Company’s Scotts®, Miracle-Gro®, and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In the U.S. the Company operates Scotts LawnService®, the second largest residential lawn care service business. In Europe, the Company’s brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligene® and Substral®. For additional information, visit us at www.scotts.com.
About The Licensees
The following are the current Scotts Miracle-Gro licensees:
• Peachtree Playthings- Children’s garden kits (www.PeachtreePlaythings.com)
• HD Hudson – Sprayers (www.HDHudson.com)
• Bond: Plant support accessories (www.BondMfg.com)
• American Mower -reel lawn mowers (www. Reelin.com)
• Radius Garden, LLC- Ergonomic gardening tools (www.RadiusGarden.com)
• Acme United- Bladed lawn and garden tools (www.AcmeUnited.com)
• Swan Products – Hoses and water accessories (www.Tekni-Plex.com)
• Greenscapes – Lawn fabric (www.greenscapesinc.net)
About Seltzer Licensing Group
Seltzer Licensing Group, www.SeltzerLicensing.com , is a full service licensing agency and consulting firm founded in 1998 and based in New York City focusing on revenue growth for its clients through licensing partnerships. Their services include creation and implementation of licensing strategic plans; acquisition of licenses; evaluation of current licensing programs; and execution of licensing strategies. Seltzer Licensing Group currently represents Del-Monte, Nautilus and Unilever (representing Good Humor, Popsicle, Breyers, Klondike, Wish-Bone, Ragu, Suave, and Lipton). Other past and current clients include Fortune 500 manufacturers, National non-profits, leading retailers, and global hospitality companies.
Contact: Ricky Yoselevitz
Seltzer Licensing Group
1180 Avenue of the Americas, 3rd Floor
New York, NY 10036