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Seltzer Licensing Group Appointed Global Licensing Agent for The Scotts Miracle-Gro Company image

Seltzer Licensing Group Appointed Global Licensing Agent for The Scotts Miracle-Gro Company

NEW YORK, February 3, 2013 – Seltzer Licensing Group announced today its new partnership with The Scotts Miracle-Gro Company as exclusive global licensing agent. The Scotts Miracle-Gro Company is a leading global marketer of branded consumer lawn and garden products. Seltzer Licensing Group will be focusing its efforts on the Scotts, Miracle-Gro and Ortho brands.
Lisa Zierten, Director of Marketing for The Scotts Miracle-Gro Company, comments “After a long search, we’ve chosen Seltzer Licensing because of their strategic approach and thorough process in licensing brand management. We are thrilled to be working with Seltzer Licensing to grow our global licensing program.”
“We are excited to work with these respected, trusted and strong brands. We look forward to securing the “right” partners for these category brand leaders as we build their strategic licensing program,” said Stu Seltzer, president of Seltzer Licensing Group.
About The Scotts Miracle-Gro Company
With nearly $3 billion in worldwide sales and more than 8,000 associates, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world’s largest marketer of branded consumer products for lawn and garden care. The Company’s brands are the most recognized in the industry. In the U.S., the Company’s Scotts®, Miracle-Gro®, and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In the U.S. the Company operates Scotts LawnService®, the second largest residential lawn care service business. In Europe, the Company’s brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligene® and Substral®. For additional information, visit us at
About Seltzer Licensing Group
Celebrating its 15th anniversary in 2013, Seltzer Licensing Group ( is a full service licensing agency and consulting firm focusing on revenue growth for its clients through licensing partnerships. Their services include creation and implementation of licensing strategic plans; acquisition of licenses; evaluation of current licensing programs; and execution of licensing strategies. Seltzer Licensing Group currently represents Del-Monte, Scotts Miracle-Gro and Unilever (representing Good Humor, Popsicle, Breyers, Klondike, Wish-Bone, Ragu, Suave, and Lipton). Other past and current clients include Fortune 500 manufacturers, National non-profits, leading retailers, and global hospitality companies.

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