New York, NY — Sesame Street and Ms. Rachel have teamed up again for a remake of the popular “Brushy Brush!” song and music video. The iconic crossover is just one of the new cobranded collaborations that Sesame Workshop, the global nonprofit behind Sesame Street, announced today.

Debuting on YouTube today, the brand-new “Brushy Brush” music video features Elmo, Cookie Monster, and friends joining Ms. Rachel to sing the catchy tune about keeping teeth looking clean and bright. The original song debuted in 2011 and has over 1.8B views. A Sesame Street x Ms. Rachel cobranded product line also launches this month, including toys from Melissa & Doug and Spin Master available exclusively at Walmart, a Random House Books for Young Readers board book, and a playful clothing collection from Bentex Group and H.I.S. International for infants and toddlers — all designed to encourage play, learning, and joy. Sesame Workshop and Ms. Rachel first collaborated last year with three original music videos for their fans. Creative partners Ms. Rachel and Mr. Aron, the duo behind the beloved learning brand Ms. Rachel, bring their research-based, music-driven approach to early childhood education to this joyful new collaboration. 

This fall, the Sesame Street x Care Bears collaboration expands with a nostalgic new collection from footwear, apparel, and accessories powerhouse PUMA, arriving November 28. The collection with PUMA will include a mix of soft pastels, bold colors, and iconic graphics that celebrate inclusion, friendship, and childhood character favorites. Women’s and children’s sizes are both included to create the perfect “Mommy and Me” look. Synergistic partnerships like the Sesame Street x Care Bears collaboration are part of a broader cobranding strategy, where Sesame Workshop teams up with other beloved legacy brands and contemporary creatives who share its values of innovation, imagination, and self-expression — creating products that blend storytelling, nostalgia, and modern design to bring cherished Sesame Street characters to life in unexpected ways. 

And with NBA season underway, Sesame Workshop and fan-focused consumer products company Bleacher Creatures just launched custom NBA plush featuring Elmo, Cookie Monster, and Big Bird sporting the uniforms of various teams including the New York Knicks, Boston Celtics and Los Angeles Clippers — bringing everyone’s favorite furry friends together with beloved basketball teams.

Looking ahead to 2026, Sesame Workshop will expand its presence in the art world through a new partnership with the creative talent agency Atrbute. Atrbute will develop exclusive artist-led merchandise and retail programs featuring iconic Sesame Street characters reimagined through the lens of contemporary visual artists. 

About Sesame Workshop
Sesame Workshop is the global nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 190 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder. Learn more at www.sesame.org and follow Sesame Workshop on Instagram, TikTok, Facebook, and X.