August 9, 2021 – Sesame Workshop, the nonprofit educational organization behind Sesame Street, has named CAA-GBG Global Brand Management Group, a world’s premier brand extension company, as its new licensing agent for Sesame Street in South Korea and Southeast Asia. Under the agreement, CAA-GBG will work to extend the Sesame Street brand licensing program into new categories, including educational and children’s licensed product opportunities.

“Sesame Workshop’s mission is to help kids grow smarter, stronger, and kinder,” said Whit Higgins, Senior Vice President of International Media and Education and Distribution, Sesame Workshop. “We are thrilled to team up with CAA-GBG to create unique and powerful ways for fans to engage with the brand in South Korea and Southeast Asia and to further our mission.”

Sesame Street is a place full of laughter and learning that connects with the young and young at heart around the world through the combination of media and Muppets. A place where kids can learn, play, grow, and share, Sesame Street revolutionized children’s programming when it debuted more than 50 years ago. Today, the iconic program is seen in over 150 countries around the world and generates $1.4 billion in retail sales of licensed products in the U.S. and internationally.

Sesame Street has a long heritage in South Korea, having first been introduced to viewers there in the early 1980s. Today, Sesame Street content enjoys wide distribution in South Korea, including linear distribution on free-to-air broadcaster EBS and on Pay-TV through CJE&M, as well as non-linear distribution on LG TV+ and Coupang Play. In Southeast Asia, Sesame Street content is available across the region on HBO Asia and in Singapore through a long-term partnership with public broadcaster Mediacorp. Sesame Street content is also distributed via TVRI and Horee in Indonesia, and VTV7 in Vietnam.

“Sesame Street continues to be one of the most beloved character brands in the world,” said Elaine Chiu, Executive Vice President-Asia at CAA-GBG. “We are very pleased to be working with this iconic property and are looking forward to leveraging our expertise and resources to grow the business in exciting new ways in South Korea and Southeast Asia.”

About CAA-GBG Global Brand Management Group (CAA-GBG)
In a joint venture between Global Brands Group Holding Limited (“Global Brands”) and Creative Artists Agency (“CAA”), CAA-GBG is the world’s premier brand extension company. It combines the resources and licensing expertise of leading entertainment and sports agency CAA with Global Brands’ international Brand Management Group. With 20 offices in 16 countries, CAA-GBG advises on and manages all aspects of brand extension programs, including branding strategies, market targeting, product development, retail activations, licensee acquisitions and multi-territory franchising. Furthering branding opportunities for clients across a wide range of consumer products, the joint venture combines Global Brands’ established and strong worldwide brand management operation with CAA’s extensive licensing, media and entertainment platform. CAA-GBG is a subsidiary of Global Brands and the operating vertical for its brand management business

About Sesame Workshop
Sesame Workshop is the nonprofit educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. We’re present in more than 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities we serve. For more information, please visit www.sesameworkshop.org.