Sesame Workshop, the global nonprofit educational organization behind Sesame Street, has named Medialink Group its licensing agent for the Greater China region including Mainland China, Hong Kong, Taiwan, and Macau. Medialink Group will manage the brand licensing of Sesame Street’s consumer products, build retail relationships, and work with local licensees to create cross-promotional activations in the respective territories.

With a mission to help kids everywhere grow smarter, stronger, and kinder, Sesame Workshop’s content is educational, impactful, heartfelt, furry, and fun. Sesame Street reaches 150 million kids worldwide, with programming in over 150 countries and 21.5 million YouTube subscribers. It has won a history-making 204 Emmy Awards and was the first TV show ever to be awarded a Kennedy Center Honor.

Today, Sesame Street in available on Tencent, BesTV, SiTV, Mampod and Ukids in Greater China, and generates $1.4 billion in worldwide retail sales of licensed products.

“Sesame Street is everywhere kids are,” said Alvin Fu, Vice President and General Manager of Greater China for Sesame Workshop. “We achieve this by making our innovative video content available through TV and on-demand platforms and working with partners like Medialink to invite kids and fans of all ages to engage with our beloved characters through Sesame Street-branded consumer products and merchandise and interactive experiences.”

“We are delighted to represent Sesame Street in Greater China. It is immensely meaningful for us to work with such a strong and trusted pre-school brand that shares a similar mission to ours.  It is our great pleasure to work with Sesame Street,” said Ms Noletta Chiu, Managing Director of Medialink Animation International Limited and Medialink Cultural & Creative (Guangzhou) Limited.

About Medialink Group Limited
Medialink Group Limited (2230.hk) is a leading dynamic market mover of media content distribution and brand licensing headquartered in Hong Kong with presence in China, Japan and Southeast Asia with its own Ani-One® anime platform in the region and over 1.55 million subscribers and more than 163 million views on its YouTube channel; edutainment VOD Ani-Kids™ channel and e-commerce platform Ani-Mall™. Medialink Group has been engaging in the business of media content distribution for over 26 years, and also operates the brand licensing business.

Under the media content distribution business, Medialink Group invests and cooperates closely with media content licensors through entering content production and distribution arrangements and distributes media content relating to animation series, variety shows, drama series and animated and live-action feature films.

Under the brand licensing business, the Group is involved in the licensing of various rights in relation to brands owned by brand licensors including ‘merchandising right’ for the use in toys, apparels and footwear, health and beauty products, food and beverage; ‘location-based entertainment rights’ for events, theme parks, shopping malls, cafes and restaurants; and ‘promotion rights’ in the Asia Pacific region.

About Sesame Workshop
Sesame Workshop is the nonprofit educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. We’re present in more than 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities we serve. For more information, please visit www.sesameworkshop.org.