Sony Creative Products Inc. (Located: Tokyo, Minato-ku / Representative: Ken Ohtake, hereunder SCP), has been named the licensing agent for Sesame Street in Japan, by Sesame Workshop (Located: United States), the nonprofit educational organization behind Sesame Street.

Sesame Street is the pioneering children’s television program that has been entertaining and educating children for over fifty years. In 1969, the program’s creators had the innovative idea to use the emerging technology of television to educate preschool-aged children. With a rigorously researched curriculum, a groundbreaking, diverse human cast, and the fun, furry appeal of the Sesame Street Muppets, the experiment succeeded and thrived, with more than 1,000 studies to date showing Sesame Street’s positive impact in the U.S. and around the world.

Today, Sesame Street is seen in over 150 countries and generates $1.4 billion in worldwide retail sales of licensed products.

Sesame Street was first broadcast in Japan in 1971. This year is the 50th anniversary year since its launch. On this milestone year, SCP was named the licensing agent for Sesame Street in Japan. Maximizing the awareness of Sesame Street’s core values, SCP will optimize exposure through brand activations and retail events, and pursue further business opportunities. SCP will manage licensing and retail activities for a wide range of demographics from preschoolers to their caregivers, generation Z, and adults. SCP will provide unique and memorable Sesame Street experiences at many touch points.

About Sony Creative Products
Sony Creative Products (SCP) is an IP firm that provides a full range of merchandising and marketing services focused on the development and use of domestic and international intellectual properties, such as copyrighted and trademarked material including illustrated characters. Operations include merchandising such as video, print publications, apparel, toys and other products, while uses in the services field include broadcasting, screening, events, amusement facilities, telecommunications, sales promotion, and distribution, which are handled either directly or under license.

Sony Creative Products is a 100% subsidiary company to Sony Music Entertainment Japan.

About Sesame Workshop
Sesame Workshop is the nonprofit educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. We’re present in more than 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities we serve. For more information, please visit www.sesameworkshop.org.