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Sesame Workshop Shares Tips for Creating Touch Screen Content for Preschoolers


New York, NY, December 17, 2012 –With ownership of tablets more than doubled over the last year, more children than ever are engaging with touch screen devices. Sesame Workshop, the nonprofit educational organization behind Sesame Street, today released a paper that offers key findings from touch screen studies and tips for designing and developing apps and ebooks for preschoolers. Best Practices: Designing Touch Tablet Experiences for Preschoolers is based on more than 50 studies and shares Sesame Workshop’s approach and discoveries in creating effective educational content for these mobile platforms.
Best Practices outlines interactive design points that research has shown to best support child engagement and learning on digital touch platforms. It also categorizes the most and least intuitive gestures for touch screens, tips for visual design and layout. Findings and tips include:
          – Provide dialogue and visual reinforcements to help preschoolers who usually cannot read.Preschoolers are inclined to hold tablets in landscape view.
          – Tapping is one of the most intuitive interactions for preschoolers while pinching and flicking are often difficult for children with developing motor skills.
          – Preschoolers tend to rest their wrists along the bottom edge of tablets, making hotspots and icons placed along the edge potential triggers for unintentional actions that disrupt the activity.
“These best practices are a result of our research with preschoolers and their parents. We’ve developed highly effective methods and ways we can make apps and ebooks more engaging to help children learn,” said Rosemarie Truglio, Ph.D., Senior Vice President, Education and Research. “We design with parents and caregivers in mind and know that through joint media engagement children learn more and our content has a greater educational impact. In addition, we develop parent tips and have begun to integrate progress trackers as a helpful resource for parents.”
The paper also outlines key features for book apps and ebooks such as including reading options with and without narration in ebooks and the ability for parents to turn off potentially distracting hotspots.
Best Practices: Designing Touch Tablet Experiences for Preschoolers is available for download on Sesame Workshop’s website at The tips on interaction and design outlined in the paper were culled from studies done on Sesame Street and The Electric Company apps designed for tablets and smartphones.
Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 150 countries, and other acclaimed shows including The Electric Company, to help bridge the literacy gap. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at
Jodi Lefkowitz

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