LOS ANGELES – Wattpad WEBTOON Studios Inc., the fan-driven studio and IP business from WEBTOON Entertainment Inc., today announced that Shane Mang has joined the studio as Head of Licensing & Merchandise.

Reporting to Wattpad WEBTOON Studios President Aron Levitz, Mang will oversee a diverse portfolio of licensing initiatives that continue the studio’s movement into physical merchandise based on IP from WEBTOON. As part of his role, Mang will expand WEBTOON’s merchandise into unique collections, collaborations, and series-based drops for collectors and dedicated readers to enjoy.

Mang is a consumer products expert, having launched global licensing and merchandise programs for leading entertainment brands at Spin Master Ltd., The Jim Henson Company, and Wildbrain. He’s led top-tier brand portfolios with hundreds of licensees, and developed licensing programs for globally renowned franchises including Rubik’s Cube, Bakugan, Tech Deck, Hatchimals, Teletubbies, Caillou, Jim Henson’s Labyrinth, Dark Crystal, and Fraggle Rock. Mang has also worked closely with creators and celebrities to develop customized consumer product programs.

Mang was recognized as a Top 40 under 40 Licensing Professional by License Global Magazine in 2018, and has been a West Coast Ambassador for Licensing International since 2019.

“Our platforms are home to some of Gen Z’s most passionate fandoms, and we’ve already seen fans follow their favorite stories to adaptations as series, films, and books,” said Aron Levitz, President of Wattpad WEBTOON Studios. “Merchandise is another way for fans to celebrate their favorite franchises and Creators. With Shane’s proven track record managing licensing for world-class entertainment and CPG brands, I’m excited for him to develop amazing merchandise fans can’t wait to get their hands on.”

Mang joins after the recent launch of the WEBTOON Shop, the official online retail destination for merchandise from WEBTOON and Wattpad. The WEBTOON Shop is home to hundreds of items from fan-favorite WEBTOON series, with exclusive edition collections like the Heroes and Villains collection based on the global webcomic sensation Lore Olympus. 

About Wattpad WEBTOON Studios
Wattpad WEBTOON Studios brings together technology, a diverse new generation of creators, and passionate global fandoms to create data-backed, audience-driven TV shows, films, and books. Leveraging incredible stories and insights from WEBTOON and Wattpad’s combined audience of approximately 170 million people, Wattpad WEBTOON Studios has pioneered a bold, global, fan-first approach to entertainment. Wattpad WEBTOON Studios has worked with Netflix, Sony Pictures Television, The Jim Henson Company, Vertigo Entertainment, Constantin Film, Penguin Random House, and many other leaders in entertainment and publishing.