San Antonio, TX — VP Racing Fuels, Inc., a global leader in performance fuels, lubricants, and additives, and Shreddy Lyfe, an action sports lifestyle apparel brand, announced today that they have collaborated on the VP Racing X Shreddy “Mix It!” collection of apparel.

“VP Racing actively collaborates with other creative marketers, and it’s an extra bonus when that marketer is also a prominent race driver like Blake Wilkey, a loyal user of our world-class fuel,” said Bob Merz, Director of Brand Management and Licensing for VP Racing. “Shreddy Lyfe and its heavily engaged social media fanbase, with millions of views of their wild videos on YouTube, make for the perfect collaboration for VP.”

The collaboration is kicking off with a VP Racing X Shreddy snapback hat and a t-shirt in 2 colors.

“VP Racing makes us go fast, so why not look fast? ‘Shred Til You’re Dead,’” says Blake Wilkey, co-founder of Shreddy Lyfe and professional racing athlete known for his fearless driving style and impressive off-road racing skills.

The VP Racing X Shreddy “Mix It” collection is sold exclusively at shreddylyfe.com/collections/mix-it

“Shreddy Life feels honored to work with VP Racing, a heritage brand, through many different aspects of action sports, and now with this rad collaboration,” says Aaron Birdwell, co-founder and creative director of Shreddy Lyfe.

Pacific Swell Brands, VP Racing’s exclusive licensing agency, brokered this licensing partnership.

For more information about VP and its products for racers, enthusiasts, and general consumers, visit vpracingfuels.com.

About VP Racing
VP Racing is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, World of Outlaws, Fanatec GT World Challenge America, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX. VP also sells a full line of consumer products, including ethanol-free VP outdoor equipment fuels formulated for two and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing and resell the company’s race fuel and a full range of automotive performance and outdoor small engine products. For more information, visit VPRacingFuels.com. VP Racing Media Contact: Bob Merz, 832.244.6305 or bob.merz@vpracingfuels.com

About Shreddy Lyfe
Co-founded by Blake Wilkey, gearhead enthusiast and off-road professional, and Aaron Birdwell, creative director with extreme sports roots, Shreddy Lyfe is a lifestyle apparel brand focused around shredding. Under Aaron’s creative and design expertise, and Blake’s love for the shred, Shreddy maintains a strong focus on delivering quality goods that will outlast any type of action you throw at them. For information, visit: www.shreddylyfe.com.

About Pacific Swell Brands
Pacswell is a boutique licensing agency that extends iconic brands into new consumer products and markets to grow licensing revenue and brand equity. Pacswell prides itself on being more of a partner than agent, committed to tailoring every licensing strategy around each client’s specific objectives and needs. For more information, visit www.pacificswellbrands.com.