Los Angeles, CA (March 17, 2014) – Simmons Bedding Company (“Simmons”), one of the world’s largest mattress producers and creator of Beautyrest®, proudly announces Dr. Andrew Weil’s endorsement of its new innovative mattress, ComforPedic iQ™. Dr. Weil is a renowned pioneer and leader in the field of integrative medicine and a long-time proponent of the importance of quality sleep. The partnership was brokered by Weil Lifestyle’s licensing agency, Brand Central LLC.
“For those of you who have struggled with sleep issues, choosing the right mattress is an important step towards getting quality rest,” said Andrew Weil, M.D. “The ComforPedic iQ is the first and only mattress I have ever endorsed, because I believe the Smart Response™ technology provides a practical and effective sleep solution.”
With five consecutive New York Times #1 bestsellers, over 10 million books in print, and two Time Magazine covers, Dr. Weil is a globally recognized expert for his advice on leading a healthy lifestyle that takes into account mind, body and spirit. His website contains over 700 pieces of original content on sleep, and a number of his books and publications offer his perspective on optimum health, with one of the main components being quality sleep.
“Simmons is excited to partner with Dr. Weil to introduce ComforPedic iQ to both the bedding industry and consumers,” said Jeff Willard, Executive Vice President of Marketing at Simmons. “We share a profound passion for helping people naturally achieve good-quality sleep. Dr. Weil’s belief in ComforPedic iQ is truly a testament to the effectiveness and power of the product.”
This product is the only mattress to use patented, clinically tested Smart Response™ Technology, a technology so smart that it naturally responds and continuously adapts to the body – without motors, buttons, plugs or electronics.[1]
[1] The same technology incorporated into ComforPedic iQ’s Smart Response technology was first introduced in hospitals to treat bedridden patients. This unique pressure relieving, recalibrating technology is used in hospitals to help alleviate discomfort and immobility illnesses.
In a Temple University School of Medicine study measuring sleep quality of 20 participants, researchers compared the participants’ sleep on their current mattresses to their sleep on a ComforPedic iQ™ sleep system. On average, when sleeping on a ComforPedic iQ sleep system, the participants:

 Fell asleep faster
 Spent less time lying awake
 Experienced increased REM sleep
“I believe these results demonstrate this product’s effectiveness,” says Scott Smalling, Chief of Specialty Innovations and Founder of ComforPedic.. “ComforPedic iQ is unlike anything the industry has ever seen, in that it has the ability to change the consumer’s sleep experience. This is a revolutionary product we are bringing to market, one that truly personalizes itself for each consumer’s individual needs.”
Simmons will launch a wide scale, multimedia advertising campaign for ComforPedic iQ in Spring 2014. Ads will be seen on national network and cable television throughout the peak summer selling period. Advertising also extends to the web, social and mobile with a robust digital campaign. The campaign will include Dr. Weil and will promote the line’s use of advanced technology designed to give consumers a holistic, effective sleep solution.
About Simmons Bedding Company
Atlanta-based Simmons Bedding Company (“Simmons”) is one of the world’s largest mattress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest TruEnergy®, Beautyrest Black®, ComforPedic iQ™ ComforPedic® from Beautyrest®, and BeautySleep®. Simmons operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher-quality sleep, helping ensure consumers around the world are LIVING LIFE FULLY CHARGED®. For more information, visit www.Beautyrest.com, or follow Beautyrest on Facebook, Twitter, Pinterest and YouTube.
About Dr. Weil
Andrew Weil, M.D. is the founder and director of the Arizona Center for Integrative Medicine at the University of Arizona Health Sciences Center. He founded The Weil Foundation, a not-for-profit organization dedicated to supporting integrative medicine through training, education and research. Dr. Weil donates all of his after-tax profits from royalties from sales of ComforPedic iQ directly to the Weil Foundation. For more information, visit http://www.drweil.com/.
About Brand Central
Brand Central LLC is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions, brand creation, and brand acquisitions to some of the world’s most recognized brands, including: Coleman, Dr Pepper Snapple Group, ABC, Gaiam, Mark Burnett Productions, Krispy Kreme, and many more. Their mission is to help clients unlock the full potential of their brands to enhance value while generating substantial revenue. For additional information please contact Ross Misher at 310.268.1231