Simple Modern, a leading producer of premium drinkware and consumer products, and Mattel Inc. leading global toy and family entertainment company, is pleased to announce the introduction of new Barbie® and Hot Wheels® themed product lines.

The new Barbie collection includes a variety of co-branded products such as stainless steel 14-ounce and 18-ounce Summit water bottles, 24-ounce Trek tumblers, Fletcher backpacks and Hadley lunch boxes — all designed with Barbie’s signature style and flair. The Hot Wheels drinkware line includes 14-ounce and 18-ounce water bottles for Hot Wheels.

The new collections will be available ahead of the back-to-school season this summer, offering families stylish and functional options inspired by two beloved brands.

“We’re excited for Barbie fans to experience these fun new offerings from Simple Modern that capture the empowering and playful spirit of Barbie,” said Garrett Mueller, Licensing Manager at Simple Modern. “For decades, Barbie has inspired imagination, confidence and inclusivity, and we’re thrilled to bring this world to our customers through our products as well.”

“Hot Wheels is a beloved brand with timeless appeal,” Mueller said. “We know the Hot Wheels drinkware will be an instant favorite among Simple Modern and Hot Wheel fans alike.”

The new partnership with Mattel is part of Simple Modern’s broader strategy to partner with globally recognized brands and deliver high-quality, engaging products to consumers. With more than 100 colleges and universities, the NFL, MLB, NHL and NBA as well as other international brands like Disney, Marvel, Lucasfilm, Paramount, Hasbro, Warner Bros., Bluey, Universal Studios, Fortnite, Minecraft, Moonbug and Sesame Street, Simple Modern is dedicated to partnering with companies that will co-create quality, engaging products.

About Simple Modern
Simple Modern exists to give generously. As a leading drinkware and consumer goods company, Simple Modern gives at least 10% of annual profits to communities around the world, equaling millions in donations since the company’s founding in 2015. The Oklahoma-owned company offers premium quality products and unique styles for adults and kids at generous prices. Mission-driven and values-based, Simple Modern has grown into a category leader for retail partners Amazon, Target and Walmart, serving customers in all 50 states and eight countries around the world. To learn more about Simple Modern, visit www.simplemodern.com.

About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox ®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, and digital and live experiences. Our products are sold in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.