London, UK – Skydance Animation announced it has partnered with global technology provider Fabacus to launch global consumer rewards activations through their licensed products for Apple Original Films’ “Luck” and “Spellbound,” in a deal brokered by IMG.

The first feature film, “Luck,” starring Eva Noblezada, Simon Pegg, Jane Fonda and Whoopi Goldberg debuts August 5 on Apple TV+ and centres around the story of Sam Greenfield, the unluckiest person in the world. When she discovers the never-before-seen Land of Luck, she must unite with the magical creatures there to turn her luck around.

Fabacus’ proprietary technology will enhance the audience experience and allow Skydance Animation to engage with fans of the two feature films on a one-to-one basis through codes on licensed products and merchandise, which unlock a host of rewards and experiences.

The codes and rewards are already being activated across ‘Luck’ and ‘Spellbound’ apparel, home items, toys and games. Shoppers will be able to redeem ‘Luck’ offers, such as exclusive digital art by the production team

“As look forward to our first animated feature premiere, we want to provide fans with fun, new experiences by extending our characters and stories through our merchandise,” said Luis Fernandez, Head of Consumer Products at Skydance Animation commented. “, We are delighted that Fabacus’ technology enables us to do this and engage with fans of ‘Luck’ and ‘Spellbound’ in a unique and data-driven way.”

“We are excited to be working with Skydance Animation and their licensing partners around the world,” said Andrew Xeni, CEO & Founder of Fabacus. “Not only are we accomplishing a foundation of quality data, we are broadening the possibilities for consumers to interact with new ‘Luck’ content and products.  For us, it is about pushing the boundaries as part of our mission is to make the licensing industry more data driven.”

Launched in 2017, Skydance Animation is using the power of animation to create original stories for global audiences of all ages, set in fantastic new worlds with unforgettable characters. The studio’s inaugural Apple Original short film, ‘Blush,’ had its world premiere as part of the Tribeca Festival’s animated shorts program and is now streaming globally on Apple TV+. Following “Luck” is “Spellbound,” a new animated musical that follows a young girl who sets out to break the spell that has divided her kingdom in two. Directed by Vicky Jenson (‘Shrek’) Spellbound is written by Lauren Hynek, Elizabeth Martin and Linda Woolverton, with original score from Academy Award-winner Alan Menken, and lyrics by Glenn Slater. Chris Montan serves as executive music producer.

Andrew Xeni formed Fabacus in 2016 to bring innovative ways of working to the retail and licensing landscape. Fabacus has since gone from strength to strength, working with a growing community of global partners, namely in the media and entertainment segment.