SNAX-Sational, a leader in the innovative snack market, is taking its popcorn offerings to the next level with a groundbreaking partnership with two beloved American brands: Smucker’s and JIF.

 Orlando, FL  — SNAX-Sational Brands’ popcorn brand, inclusive of Cookie Pop, Cereal Pop and Candy Pop, has officially expanded its portfolio offerings to include PB&J POP popcorn  featuring Smucker’s Grape and Strawberry iconic jelly flavors, combined with signature JIF Peanut Butter flavor the will launch his month with a full nationwide retail roll-out.

PB&J POP, inspired by Smucker’s® Jelly and JIF® Peanut Butter, brings the timeless flavors of everyone’s favorite childhood sandwich and current day kids lunch staple, in an entirely new way. Each handful blends the smooth, nutty richness of JIF® peanut butter flavor with the fruity sweetness of  Smucker’s® jelly, all drizzled over crunchy popcorn.

It’s a delicious throwback to after-school snacks for adults and lunch box memories, reimagined for today’s snack lovers. Find the PB&J Grape flavor 24-ounce bags in COSTCO locations across the Pacific Northwest, and additionally our 5.25oz PB&J Grape bag available at Stop and Shop & Winn-Dixie. Kicking off the new year, Burlington and Five Below will carry both the PB&J Grape & Strawberry 5.25oz flavors as well.

“We are excited about the introduction of our latest innovation, PB&J Pop in both Grape and Strawberry. The response to our initial seeding through consumer focus groups and commercial clients has been overwhelming, generating anticipation in the category like we haven’t seen in recent times,” stated Mike Hagan, CEO of Snaxsational Brands. “Expectations are high, as customers are already reaching out to secure distribution of this unique product across the market.  We listened to our customers and have heard you! Snaxsational Brands is thrilled to bring this American classic to its customers and continue delivering products that truly resonate with them.”

“We are pleased to be the first licensee to collaborate with Smucker’s® and JIF® to create and deliver innovation in the category,” stated Frank Florio, Founder/Creator of Cookie/Candy Pop and Chief Innovation Officer of Snaxsational Brands.

“We are thrilled to partner with SNAX-SATIONAL BRANDS to help PB&J fans enjoy the flavors of JIF® peanut butter and Smucker’s® fruit spreads in an exciting new way,” said Nicole Massey, VP Marketing, Frozen Handhelds & Spreads at J.M. Smucker. “These classic flavors paired with popcorn bring a delicious twist to a perfect anytime snack.”

This licensing partnership was brought to life by J.M. Smuckers’ licensing agency, Brand Central, LLC.