Snoop Dogg, entertainment icon and entrepreneur, recently took his iconic name to the next level with an exciting new brand venture – introducing Snoop Doggie Doggs, a new pet accessory line.

Created in partnership with SMAC Entertainment and Little Earth Productions, a leading manufacturer of licensed fashion accessories and apparel, Snoop Doggie Doggs pulls inspiration from Snoop’s lifestyle and encourages pet owners everywhere to spoil their dogs (and cats alike) to live like royalty in their everyday lives.

“If my dogs ain’t fresh I ain’t fresh. These dogs and their apparel are a reflection of Tha Dogg himself, so they gotta look the role of a Top Dog, ya dig?” said Snoop Dogg.

The extensive lineup of dog apparel, plush toys, bowls, leashes, and more – which is also available to our feline friends – is not only reminiscent of Snoop’s most iconic looks, but will also have your pet strutting their stuff during their daily walks. The new Snoop Doggie Doggs brand is now shoppable exclusively at the Snoop Doggie Doggs website and Amazon store. With a variety of collections, including “Off The Chain,” “Boss Lady” and “Throw a Dogg a Bone,” Snoop Doggie Doggs caters to every pet personality with elevated and unique pieces that are designed to stand out among the rest.

“Snoop Dogg was, without a question, the most fitting and amazing partner we could think of in the dog and pet space,” said Rob Brandegee, co-founder of Little Earth Productions, Inc. “Snoop’s personality and authenticity are undeniably evident in our creative pet product offerings, and we couldn’t be more thrilled to share the new Snoop Doggie Doggs brand with you ahead of the holidays – it’s the perfect holiday gift for pet owners this season. Talk about a holiday treat.”

Launching to the U.S. ahead of peak holiday shopping season, Snoop Doggie Doggs apparel products will range in size XS to XL, as well as the “big dog” size.

“Having worked with Snoop for the better part of two decades, it’s always been about expanding his brand while remaining authentic to his consumers and fans,” said Constance Schwartz-Morini, CEO of SMAC Entertainment. “The launch of Snoop Doggie Doggs is the perfect addition to the Broadus empire.”

As the holiday season quickly approaches, Amazon was the perfect retailer to collaborate with on the launch of Snoop Doggie Doggs. The well-known and well-loved store will provide consumers across the U.S. the ability to shop the entire Snoop Doggie Doggs collection just in time for the holidays.

“We are excited to share that Snoop Doggie Doggs is now available in Amazon’s store,” said Wendy Franks, director of Amazon Pets. “Pet lovers will enjoy shopping this playful collection ahead of the holidays.”