Dads and sons are being celebrated at Australia and New Zealand’s favourite sleepwear brand, Peter Alexander with its first ever launch of Sonic The Hedgehog branded men’s and boys sleepwear.

Through a deal brokered by SEGA Brands’ Australian and New Zealand licensing agent, Merchantwise Licensing, the on-trend super-comfy range features Sonic, Tails and Knuckles across a men’s tee, men’s trunk pants, baby onesie, boys and junior boys pyjamas, men’s waffle PJ pants, scuffs and 3D Sonic slippers.

“Sonic The Hedgehog continues to be a truly global franchise spanning games, film, TV, animation, merchandising, mobile and major brand partnerships so following its recent big screen action-adventure comedy release this year, it was perfect timing for the dads and sons range to launch in Peter Alexander – ahead of Father’s Day in Australia and New Zealand.  We look forward to continuing to expand Sonic’s presence in both countries and rolling out further great licensing campaigns for the brand,” said Merchantwise Licensing’s General Manager – Licensing, Kerryn McCormack.

For further media information:

Adele Feletto Publicity

M: 0413 489 292

E: adele@adelefelettopublicity.com.au

About Merchantwise Licensing

Merchantwise Licensing is a leading entertainment brand licensing and merchandising agency in Australia and New Zealand, representing some of the world’s best loved brands and developing compelling brand extensions and retail programs for consumers of all ages. Visit merchantwise.com.

Merchantwise Licensing is part of the Merchantwise Group, a full-service brand agency headquartered in Melbourne, Australia, with offices in Sydney and Paris.  The Merchantwise Group undertakes creative and digital marketing, promotions, brand licensing and extensions for some of the world’s best loved brands