Space Enterprises, leading merchandising and licensing agents for a range of exceptional properties in the UK, has appointed The Joester Loria Group as the exclusive licensing agent for The Hive in North America.  The Joester Loria Group, a full-service licensing and marketing agency recognized for its strategic brand-building , will develop a retail driven licensing program designed to connect with the growing number of fans for the hit pre-school television series airing on Disney Junior.
Originating in the UK, produced by Monumental Productions, Lupus Films, and DQ Entertainment, The Hive is a popular 26 x half hour series that has been a ratings success internationally where it is now seen in more than 150 countries.  The Hive buzzed into US households in October 2012, in a deal secured by the shows distributor Bejuba.
A colorful and engaging kids TV series in beautiful CGI animation, The Hive follows the fortunes of Buzzbee and his many friends in their fun-packed adventures in the Hive. Storylines in each episode explore themes such as working together to solve problems, being part of a diverse community and valuing family and friendships. 
The Joester Loria Group will be launching an integrated licensing and merchandising program for The Hive that is centered on the cheerful cast of characters and their playful adventures designed to entertain and encourage imaginative play with preschool children.  Key merchandising categories planned include toys, games, publishing, apparel, confectionary and more.
The Hive’s UK licensing program is also building. Mookie Toys has been announced as master toy partner, and has also released an extensive range of Plush. LeapFrog has also been onboard releasing video packages on the LeapPad learning tablet and Leapster Explorer learning console.  Other licensees in the UK include Jupiter Toys (wooden toys and furniture), EMI Publishing (books), Blues Clothing (children’s apparel), Aykroyds TDP (children’s sleepwear), and a recently announced deal with Ravensburger (puzzles).  In addition, Space and Avanquest are set to launch iOS games apps on iTunes. 
“We are very pleased to have The Joester Loria Group as our partners in the US. They came highly recommended – so it was good to find out that they shared our passion and vision for The Hive,” said Steve O’Pray, CEO of Space Enterprises. “Every territory has reacted to the show’s charm, and clearly the same has happened in the US since the launch.”
“The Hive is a beautiful pre-school series that has found a loyal audience in the US and around the world,” said Debra Joester, President of The Joester Loria Group. “We look forward to extending The Hive’s UK licensing success to the US with equally lovely product supported with dynamic retail initiatives.”
About Space Enterprises
Space Enterprises represent The Hive as global licensing agent. Space also represent a number of high value properties with global appeal, such as evergreen comedy favourite Monty Python, which has an ever growing stable of fans after proving a massive hit on Youtube. Also on the Space books are Little Britain and Come Fly With Me, from the David Walliams/Matt Lucas partnership. Space also look after Pinky& Perky, the madcap kids’ show that has been a huge hit in the UK since launching in 2008 and is now being broadcast across the world. Space also hold the global M&L rights to Spamalot.
About The Joester Loria Group
The Joester Loria Group, www.joesterloriagroup.com, is a full-service licensing and marketing agency providing its clients with a full array of services, including strategic planning, competitive analysis, and implementation of licensing strategies that encompass robust marketing and retail initiatives.  The Joester Loria Group represents Pepsi-Cola North America including Pepsi, Mountain Dew, Aquafina , AMP and SoBe; Discovery Communications including Animal Planet, Discovery Channel, Discovery Expedition, and key series River Monsters, MythBusters, Shark Week and Deadliest Catch; Kellogg’s portfolio of cereal and snack brands, Dew Tour, the #1 action sporting event in North America; The World of Eric Carle, based on his artwork from the beloved children’s picture books; Coolabi’s Poppy Cat, airing on Sprout; You Tube sensation and Cartoon Network series, Annoying Orange; Entenmann’s; Oxford University,  Hearst Corporation’s Car and Driver, Road & Track and Popular Mechanics