The safety technology brand looks to drive its quality and innovation into more product categories through licensing

London (July 17, 2019) – Leading brand-licensing agency Global Icons Europe is pleased to announce its worldwide representation agreement with Sparco S.p.A – the leading designer and manufacturer of Italian automotive parts and motorsport safety equipment.

Global Icons, who represents a number of automotive and motorsport clients including Lamborghini, Citroën and Piaggio, will bring their expertise and network of partners to deliver the same quality, performance, and technology as the core Sparco product rage. The extensions will feature the brand attributes of Heritage, Adrenaline, Performance, Safety and innovative ingredient, increasing brand value and loyalty for racing professionals and car enthusiasts. The agency will focus on traditional and non-traditional categories, exposing Italian know-how to new consumers worldwide.

David Williams, Managing Director at Global Icons Europe Ltd. stated, “Global Icons are proud to be partnering with Sparco on this journey to building a successful Lifestyle Programme. Our extensive experience in the auto category will enable us to bring industry leaders to the table and to select the best possible licensees to build the Sparco brand equity.

Claudio Pastoris, CEO at Sparco SPA, stated “This partnership – we are very proud about – due to Global Icons great experience in the auto category and due to Sparco’s always innovative and high technology products, will drive Sparco into new products categories and will increase Sparco brand value itself”.

ABOUT GLOBAL ICONS:

Global Icons is the largest independently owned agency with offices around the world, specializing in the development and extension of corporate brands and trademarks. The agency has attracted world-class clients by consistently developing new and unique product categories through licensing. As a leading internationally renowned agency for over 20+ years, Global Icons provides strategic collaborations connecting premier brands to manufacturers; and providing licensing acquisition services for companies seeking brands to achieve strategic initiatives. Through the right brand extensions and collaborations, the company succeeds in

elevating and amplifying the brand increasing consumer awareness and loyalty along with revenue. Select clients include Nokia, Vespa®, Citroën, Opel, Emirates, Automobili Lamborghini and HOSTESS® Brands, Fred Segal, amongst others. For more information, please visit www.globalicons.com

ABOUT SPARCO S.P.A:

Sparco® was established in 1977 to meet the safety requirements in the motoring field and, today, is the most recognized brand in Motorsport with more than 300 sponsored teams around the world. Since the end of the 90s, in addition to the core business (racing and karting products and performance), Sparco® provides original carbon seats and components for the automotive and aerospace industries. Ongoing research in maximum protection for professional drivers allows Sparco® to propose, since 2012, a line of safety shoes and workwear inspired by the driving shoes and clothing worn by the best Motorsport drivers in the world: Sparco® Teamwork.

In the meantime, to make the experience of the ‘simulation’ and gaming ever closer to reality, in 2016 was born Sparco® Gaming. Nowadays, Sparco® operates in more than 100 countries and has over 800 employees, working in seven production plants (three in Italy, three in Tunisia and one in the USA) as well as two foreign sales offices (one in the USA and one in Spain).

For more information, please visit www.sparco-official.com.