San Antonio, TX (October 18, 2022) – VP Racing Fuels, Inc., a global leader in performance fuels, lubricants, and additives, and Speed Society LLC, regarded as the largest Automotive Network in the World and the leader in automotive lifestyle apparel, car club, content creation, and car giveaways, have joined forces and announced “The Racing Class” streetwear collaboration.

“Many great automotive brands provide solutions for enthusiasts to build their cars and race them; however, there’s an undeniable hole in the industry that doesn’t represent them as people, their style, and supports how they live every day. We are excited to team up with VP Racing to bring two powerful brands together to create something incredible beyond racing. We have tapped into the culture of our fans to bring unique capsule collections of streetwear apparel that represent them as individuals and their passions of fashion, art, and automobiles. VP Racing is such an impactful legacy brand, we couldn’t resist the chance to work together and showcase a game-changing collaboration,” says Bryan Cole, CMO of Speed Society.

This unique collaboration bridges the gap between racing and motorsports heritage with the modern-day automotive enthusiast lifestyle, culture, fashion, and art. “Not only is this an exciting extension of our fuel partnership with Speed Society, but it also show’s VP Racing’s commitment to everyone in “The Racing Class” since 1975!,” said Bob Merz, Director of Brand Management and Licensing at VP. “We look forward to our continued partnership.”

“It has been an exciting process to work with Speed Society and see the VP Racing brand translated into streetwear that is both trendy and evergreen, “said Vivian Velasco, president of Pacific Swell Brands, VP Racing’s exclusive licensing agency and broker of the licensing partnership.

The initial two streetwear capsule collections, “Chasing Checkers” and “Pilot,” were released exclusively at SpeedSociety.com on Monday, October 17th.

About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, and World of Outlaws, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX. VP also sells a full line of consumer products, including ethanol-free VP Small Engine Fuels formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing Fuels and resell the company’s race fuel and a full range of automotive performance and outdoor small engine products. For more information, visit VPRacingFuels.com.

Media Contact: Bob Merz, 832-244-6305 or bob.merz@vpracingfuels.com

About Speed Society
Speed Society is the largest automotive lifestyle brand that unifies a diverse group of motorsports, fashion, art & pop culture enthusiasts from around the globe through premium streetwear apparel, automotive giveaways, content creation, news, motorsports racing, charity fundraising, and an exclusive car club membership. Speed Society has rewarded over 5+ million dollars in custom-built dream cars and cash to its customers and fans since 2013. SpeedSociety.com

About Pacific Swell Brands
PacSwell is a boutique licensing agency that extends iconic brands into new consumer products and markets to grow licensing revenue and brand equity. PacSwell prides itself on being more of a partner than agent, committed to tailoring every licensing strategy around each client’s specific objectives and needs. For more information, visit www.pacificswellbrands.com.