Sperry, the heritage footwear brand that’s fully rooted in the history of American style, is introducing a limited-edition, capsule collection that’s super cool! The Sperry Ice Cream collection for men, women and kids serves up iconic Sperry silhouettes reinvented in prints of favorite ice cream truck treats from Good Humor® and Popsicle®.

Key footwear styles include the Sperry Striper II sneaker, the all-new EVA Float, the Crest Twin Gore slip on sneaker and the Bahama II boat shoe, featuring designs inspired by fan-favorite Strawberry Shortcake®, crunchy Chocolate Éclair®, dreamy Creamsicle® Bars, red, white, and blue Firecracker® pops and more.

“Sperry is all about good times with friends and having fun, and nothing says summer fun more than Good Humor and Popsicle. We are so excited to launch our footwear collaboration inspired by these iconic brands’ most delicious treats.” says Elizabeth Drori, CMO Sperry.

“We love how Sperry captured the fun of everyone’s favorite Popsicle and Good Humor products in this collection,” says Russel Lilly, Vice President, Unilever Ice Cream North America. “There’s no better way for our fans to celebrate this summer than with a fashion statement that’s just as delicious as their frozen treats.”

The collection will launch with an ice cream truck that makes stops along the East Coast, showcasing the shoes and providing free samples* of the original frozen treats that inspired this sweet collaboration.  For more information about the truck’s route and planned activations, visit Sperry.com.

The Ice Cream collection price points range from $45 – $80 and launches on Sperry.com, Zappos, Nordstrom and Macys  on  June 24.

Seltzer Licensing Group facilitated this partnership on behalf of their client Unilever.

ABOUT SPERRY
Sperry was founded in 1935 by avid sailor, inventor and intrepid explorer Paul Sperry. The brand is now fully rooted in the history of American style and continues to craft the tools for life’s memorable experiences on, off and by the water. From the invention of the world’s first boat shoe, Sperry remains the leader in the boat shoe category, and has also expanded its business into casuals, wet weather, boots and sneakers. The brand is primarily distributed through leading premium and better lifestyle retailers, as well as through Sperry retail stores and Sperry.com. Sperry is a division of Wolverine World Wide, Inc. one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children’s and uniform footwear and apparel.

www.sperry.com @sperry

ABOUT GOOD HUMOR
Over 100 years ago, Good Humor® started a delicious revolution with the first ice cream on a stick and then the original ice cream truck in Youngstown, Ohio. Today, we’re still bringing tasty frozen treats to hands and homes across America. For more information on Good Humor, visit www.goodhumor.com, or follow @GoodHumor on Facebook and Twitter, and @GoodHumor_IceCream on Instagram. For product locator, please visit www.goodhumor.com/storelocator.

ABOUT POPSICLE
As a brand invented by an 11-year-old, Popsicle has always created opportunities for kids to play more often and use their imagination, from the vibrant colors and flavors of Popsicle products to the upcycled, back-of-pack craft activities with popsicle sticks. In the spirit of continued fun, Popsicle just introduced new Fruit Twisters that are made with real fruit and real milk. These frozen treats make real fruit fun with two delicious flavors: Peach, Raspberry, & Vanilla Swirl and Strawberry, Blueberry, & Vanilla Swirl. For more information on Popsicle, visit www.popsicle.com, or follow @Popsicle on Facebook, Twitter, and Instagram. For product locator, please visit www.popsicle.com/storelocator.

ABOUT UNILEVER NORTH AMERICA
Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 2.5 billion people every day. We have 149,000 employees and generated sales of €50.7 billion in 2020. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world. In the United States and Canada, the portfolio includes iconic brand such as: Dove, Knorr, Hellmann’s, Lipton, Magnum, Axe, Ben & Jerry’s, Degree, Dollar Shave Club, Q-tips, Seventh Generation, St. Ives, Suave, TRESemmé, and Vaseline.

Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world’s first purposeful brand, Sunlight Soap, more than 100 years ago, and it’s at the heart of how we run our company today.

The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:

• improving the health of the planet;
• improving people’s health, confidence and wellbeing; and
• contributing to a fairer and more socially inclusive world.

While there is still more to do, we are proud to have been recognized in 2020 as a sector leader in the Dow Jones Sustainability Index and – for the tenth-consecutive year – as the top ranked company in the 2020 GlobeScan/SustainAbility Sustainability Leaders survey.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com

For more information on Unilever Canada and its brands visit: www.unilever.ca

ABOUT SELTZER LICENSING GROUP
Seltzer Licensing Group is a full-service global brand licensing agency and marketing consulting firm founded in 1998 and based in New York City.   The Seltzer teams focused on helping companies grow utilizing a licensing/partnership strategy.   Seltzer Licensing Group currently represents, among others: The Scotts Miracle-Gro Company, American Red Cross, and Unilever (representing Good Humor, Popsicle, Breyers, Klondike, and Suave).  For more information visit: www.SeltzerLicensing.com