Expanding on the legacy of the Rubik’s Cube® with a social puzzle platformer Roblox experience

Toronto, Canada — Spin Master launched Rubik’s Run on Roblox. Licensed game development studio The Gang created the title.

The game combines challenging puzzle mechanics with the dynamic ‘obby’ (obstacle courses) genre, expanding the iconic brand’s digital footprint through one of gaming’s most popular platforms.

Rubik’s Run reimagines puzzle-solving in a social gaming environment, where players navigate through levels while collecting Rubik’s pieces to unlock new puzzle islands. The game creates an engaging blend of problem-solving and platforming challenges, encouraging players to explore, collaborate, and complete every island.

“With Rubik’s Run, we’re expanding the boundaries of what puzzle gaming can be in social platforms,” said Marc De Vellis, Spin Master’s Global Head of Studios, Digital Games. “Working together with The Gang, we’ve ensured that the essence of Rubik’s—strategic thinking and creative problem-solving—shines through in an interactive and exciting new format.”

Rubik’s Cube has always been interactive by nature, and Rubik’s Run brings that interactivity to a world that encourages players to engage with puzzles and challenges. The virtual environment allows Rubik’s to introduce the brand to a whole new generation of puzzlers in the digital realm.

Rubik’s Run Features:

• Dynamic Puzzle Islands: Navigate through increasingly challenging environments that combine obstacle courses with strategic puzzle elements.
• Social Gaming Experience: Collaborate with friends to find secret levels, overcome challenges, and unlock new content.
• Progressive Difficulty: Test your skills across multiple islands with varying complexity levels.
• Daily Challenges: Engage with regular content updates and special events to earn exclusive rewards.
• Educational Value: Develop critical thinking, spatial awareness, and problem-solving skills while having fun.

“Rubik’s Cube has been a cultural icon for 50 years,” said Max Proctor, CEO at The Gang. “We’re so excited to bring the legendary puzzle off shelves and to a new audience in the virtual realm on Roblox to celebrate this landmark anniversary.”