Toronto, ON – Spin Master Corp. (TSX:TOY), a leading global children’s entertainment company, and The Tetris Company, Inc., the company that manages the rights to the world-famous Tetris® brand, announced today a collaboration that includes a new range of Tetris-inspired puzzles and games. The agreement, facilitated by global licensing agency IMG, will bring the iconic Tetris brand from the digital realm to homes around the world with a diverse collection of interactive products for all ages. 

The new Tetris product line, produced by Spin Master, will feature a diverse range of multiplayer board games, puzzles, cards, and more, all designed to capture the unique gameplay of Tetris and bring it to life in creative, tactile formats. The first wave of products will launch globally in Fall 2025 and will be available at major retailers and online stores.

“Tetris has a massive following and a storied legacy of stimulating minds around the world,” said Adam Hyman, VP Marketing and Global Business Team Lead, Games & Outdoor. “We are excited to infuse Spin Master’s signature innovation into a line of physical puzzles and games inspired by this iconic video game delivering new twists on the classic challenge of Tetris.”

Spin Master, known for its award-winning brands such as PAW Patrol®, Hatchimals®, Rubik’s® Cube, and more, will leverage its expertise in designing engaging and playful experiences to deliver a range of Tetris-themed products that embody the strategic, geometric fun of the original game.

“We are delighted to work with Spin Master to further extend the Tetris brand into a new realm of interactive play. Tetris has always been about challenging the mind and sparking joy, and now, through this agreement, we’re taking that experience beyond the screen and into homes around the world,” said Maya Rogers, CEO of Tetris. “We look forward to seeing how fans of all ages will connect with the Tetris-inspired puzzles and games, and we are excited about the future this collaboration promises.” 

Tetris, one of the most beloved video game franchises, continues to evolve by expanding from digital entertainment into the physical world of play through new products, offering existing fans more ways to engage while introducing the brand to new audiences. 

About Spin Master
Spin Master Corp. (TSX:TOY) is a leading global children’s entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Hatchimals®, Bakugan®, Kinetic Sand®, Air Hogs®, Melissa & Doug®, Rubik’s® Cube and GUND®, and is the global toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol, and numerous other original shows, short-form series and feature films. The Company has an established presence in digital games, anchored by the Toca Boca® and Sago Mini® brands, offering open-ended and creative game and educational play in digital environments. Through Spin Master Ventures, the Company makes minority investments globally in emerging companies and start-ups. With 29 offices spanning nearly 20 countries, Spin Master employs close to 3,000 team members globally. For more information visit spinmaster.com or follow-on Instagram, Facebook and Twitter @spinmaster.

About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. Celebrating its 40th Anniversary in 2024, the brand continues to be loved globally by people of all ages and all cultures. Billions of Tetris games are played online every year, and over 520 million units have been sold worldwide. The Tetris brand’s global licensee network includes major video game publishers, including Nintendo and Sega, as well as many partners in electronics, toys and games, apparel, accessories, entertainment and more. Tetris Holding, LLC, is the owner of Tetris rights worldwide, and The Tetris Company, Inc. is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com. Become a fan of Tetris on Facebook (@Tetris) and follow Tetris on X (@Tetris_Official) and Instagram (@Tetris_Official). Learn more about the history of the game by watching the Apple Original Film “Tetris” now streaming on Apple TV+.